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What is Ahrefs?
Ahrefs is an SEO and digital marketing platform built on its own web index, fed by AhrefsBot, one of the most active crawlers on the internet. One account covers backlink analysis, keyword research, technical site audits and, more recently, tracking how a brand shows up in answers from ChatGPT, Gemini, Perplexity and other AI assistants.
What is Ahrefs used for?
It explains why a site gains or loses organic traffic and what to do next. Site Explorer shows the backlinks, top pages and ranking keywords of any domain; Keywords Explorer estimates search volume and keyword difficulty in 200+ countries; and Site Audit crawls your site to flag the technical issues that hold rankings back.
How does Ahrefs track visibility in AI search?
Brand Radar analyzes a database of hundreds of millions of prompts to show which AI answers mention your brand, with what sentiment and which sources get cited. You can also monitor your own prompts and see which AI bots crawl your site and how often.
Which AI features does Ahrefs include?
- Ask Ahrefs: an assistant that queries your data and moves through reports in plain English.
- AI Content Helper: helps you write copy that matches search intent.
- Detection of AI-written content inside Site Audit.
- API and MCP server to use Ahrefs data from Claude, ChatGPT or Copilot.
Who is Ahrefs for?
SEO consultants, agencies, content teams and in-house marketers who need dependable link and search data to make decisions. The company says teams at 44% of Fortune 500 companies use it.
Ahrefs pros and cons
- Pro: proprietary backlink index, one of the largest available.
- Pro: combines classic SEO with AI answer visibility.
- Pro: academy, courses and an official certification.
- Con: steep learning curve for beginners.
- Con: per-user usage limits mean you have to watch credit consumption.
- Con: the interface is English-only.
Ahrefs features and use cases
How to use Ahrefs
Ahrefs FAQ
What is Ahrefs?
An SEO platform with its own web index for backlink analysis, keyword research, competitor research and brand visibility in AI search.
Is Ahrefs free?
There is a free version, Ahrefs Webmaster Tools, with data for your own verified site. The full toolset is paid, starting at €27 per month with Starter.
Does Ahrefs have an API?
Yes. It offers an API with 100+ endpoints and an MCP server so you can use its data from assistants such as Claude or ChatGPT.
Does Ahrefs work in Spanish?
It analyzes Spanish-language sites and keywords across 200+ countries, but the interface and main support are in English.
What is Ahrefs Brand Radar?
A module that shows which ChatGPT, Gemini, Perplexity and other AI answers mention your brand, with what sentiment and which sources are cited.
What is Site Explorer used for?
To see the backlinks, top traffic pages and ranking keywords of any domain, whether it is yours or a competitor's.
Can Ahrefs detect AI-written content?
Yes, Site Audit flags AI-generated text on crawled pages, with a URL limit that depends on your tier.
How many users does Ahrefs include?
Each tier includes one user and lets you add more by paying for each extra seat.
What are the best Ahrefs alternatives?
On GptZone you can compare it with Semrush One, SE Ranking and Similarweb.
Ahrefs pricing and plans
Reference price: 119 EUR / month. Source · Verified: November 3, 2026
Prices in euros (EUR) as shown on the official site; annual billing saves up to 17%. Checked on: 03/11/2026.
Ahrefs Free (Ahrefs Webmaster Tools): €0, data for your own verified site.
Starter: from €27 per month, basic keyword and competitor research.
Lite: €119 per month, 750 tracked keywords and 150 AI prompt checks.
Standard: €229 per month, 2 years of history and 2,000 tracked keywords.
Advanced: €419 per month, 5 years of history and 5,000 tracked keywords.
Enterprise: €1,394 per month with an annual commitment.
Brand Radar and other add-ons are sold separately (from €179 per month).
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Ahrefs alternatives
Clearscope
Platform covering the whole content lifecycle: find what buyers ask, track whether Google and AI engines mention you, write and monitor every page.
Rankability
AEO platform for agencies that tracks client visibility across 11 AI search platforms, finds technical and content gaps and produces optimized pages.
SE Ranking
SEO platform for rank tracking, site audits, backlinks, AI content and client reports, plus a module that measures brand visibility in AI search engines.
