Better Analyst
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What is Better Analyst?
Better Analyst is an AI data analyst, previously known as Formula Bot, that lets you explore data by asking questions in plain English and turn the answers into charts, dashboards, reports and automated workflows. It is built for individual professionals, agencies, marketing, ecommerce and finance teams that need reliable analysis without relying on a data team.
How does conversational analytics work?
You upload a file or connect a source and ask, for example, how sales moved this month. The tool returns a written analysis with a chart, and you can keep asking follow-ups to understand what changed. Every answer shows the SQL or Python code behind it, which makes the calculation easy to check. Charts can be downloaded or made interactive.
What can it do beyond chat?
- Dashboards described in words and edited by chatting or dragging cards, with filters and date ranges.
- Alerts when a metric crosses a threshold, changes sharply or stops arriving, with a 90-day preview.
- Scheduled reports that rerun on fresh data and are sent by email or to Slack.
- Data Flows to clean data and push it to Google Sheets or other destinations.
- Table extraction from PDFs, AI row enrichment and deep research reports.
- Generators for Excel and Google Sheets formulas, SQL queries, VBA, Apps Script and regex.
Which data sources does it connect to?
It works with files and with connectors for Google Sheets, Google Analytics, Search Console, Google Ads, BigQuery, Snowflake, Databricks, PostgreSQL, MySQL, SQL Server, Supabase, Redshift, Airtable, HubSpot, Salesforce, Power BI and Tableau, plus Drive, Dropbox, OneDrive and SharePoint. A dashboard can be reused by swapping the data source, which helps agencies with many clients.
How do you share work with a team or a client?
Dashboards can be shared with specific people, behind a password or with an expiry date, and each viewer sees only the rows they are allowed to see. The team workspace adds projects, per-person data access, a Slack agent and an analytics chat you can embed in your website or app. Large companies get SAML SSO, SCIM and custom connectors.
Better Analyst pros and cons
- Pro: shows the SQL or Python behind every answer
- Pro: dashboards, alerts and scheduled reports in one tool
- Pro: many connectors for analytics, ads and databases
- Con: the entry tier is very limited in messages and sources
- Con: bulk tasks such as PDF extraction or enrichment use credits
Better Analyst features and use cases
How to use Better Analyst
Better Analyst FAQ
What is Better Analyst?
Better Analyst is an AI data analyst that answers questions about your data with charts and builds dashboards, alerts and reports.
Is Better Analyst the same as Formula Bot?
Yes. Formula Bot was renamed Better Analyst and keeps the same accounts and workflows.
Is Better Analyst free?
There is a free tier limited to 10 messages a month and one data source. See the pricing section of this page.
Do I need to know SQL or Python?
No. You ask in plain English and the tool writes the code, which you can review in every answer.
Does it work with Excel and Google Sheets?
Yes: it analyzes Excel files, connects to Google Sheets and generates formulas for both.
Which data sources does it support?
Google Analytics, Search Console, Google Ads, BigQuery, Snowflake, PostgreSQL, MySQL, Airtable, HubSpot, Salesforce and many more.
Can it send automatic reports?
Yes, scheduled tasks rerun on fresh data and send the summary by email or to Slack.
Can I share dashboards with clients?
Yes, with protected links, expiry dates and row-level permissions; on Team, viewers are free.
Does it extract tables from PDFs?
Yes, it converts PDF pages and bank statements to Excel using AI credits.
What are the best Better Analyst alternatives?
On GptZone you can compare Julius AI and RowSpeak.
Better Analyst pricing and plans
Reference price: 20 USD / month. Source · Verified: October 31, 2026
Prices in US dollars (USD) billed annually; monthly billing costs more. Checked on: 31/10/2026.
Free: $0; 10 messages and 50 AI credits a month, 1 data source and 1 dashboard.
Pro: $20/month ($240 a year); unlimited chat, unlimited dashboards, alerts and Data Flows, unlimited sources and 3,000 credits a month.
Team: $119/month ($1,428 a year) with 5 people included; $12/month per extra person; 10,000 shared credits, free viewers and a Slack agent.
Enterprise: custom annual contract with SAML SSO, SCIM and custom connectors.
Extra credits: $10 per 1,000.
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