Birch

Birch, formerly known as Revealbot, is an ad automation platform for performance teams running campaigns on Meta, Instagram, TikTok, Snapchat and Google Ads. It automates the repetitive work of launching, optimizing and reporting on ads so the team can focus on strategy and creative.

What is Birch used for?

It lets you manage heavy ad spend with less manual work. With Stage you launch creative tests from a Google Sheet, bulk-upload creatives from Google Drive and publish ads across many accounts at once, even scheduling weekly auto-launches approved in one click. Automated rules, with nested conditions, custom metrics and 20+ actions, are checked every 15 minutes and can use AppsFlyer, Adjust or Hyros data.

How does Birch use AI?

Birch AI turns a sentence into a working rule: it reads your business context, picks the metrics that matter and hands back a proposal you can check before it goes live. It also answers questions like where to scale or how healthy your setup is, analyzing trends and the Meta Ads Library. With the Birch MCP server, assistants like Claude or your own scripts can query and operate the account without opening the dashboard. There's a mobile app, reports, lookalike audiences and Slack integration.

Who is Birch for?

• Growth and performance teams with heavy social spend.
• Agencies managing many ad accounts.
• E-commerce brands and apps testing creatives weekly.
• Media buyers who want to stop babysitting campaigns at night.

Birch pros and cons

Pros: very flexible automation, multi-account bulk launching and 15,000+ clients. Cons: it's built for high ad spend volumes, and poorly designed rules can pause or scale campaigns by mistake if not reviewed.