Brand24

Brand24 is an AI social listening tool that tracks, in real time, what people say about your brand, products or competitors across social media, news, blogs, videos, forums, podcasts and review sites. It monitors 25 million+ public sources, including X, Facebook, Instagram, TikTok, YouTube, LinkedIn, Reddit, Telegram, Tripadvisor and the App Store, and has customers in 154 countries.

What does Brand24 analyze with AI?

Its AI sentiment analysis labels every mention as positive, negative or neutral and picks up emotions, even sarcasm. It detects mentions in 108 languages, groups conversation topics, explains mention spikes through events detection and serves recommendations through AI Insights. The Brand Assistant answers questions about your data, and the AI Visibility module shows how your brand appears across major AI platforms.

Which metrics does it offer?

It measures mention volume, reach, engagement, share of voice, Presence Score, advertising value equivalency, influencers, demographics and geo analysis. It also tracks hashtags, surfaces the most-shared links and builds a word cloud with the context of the discussion. You get storm alerts, daily and weekly reports, PDF, Excel or PowerPoint exports, Slack and Microsoft Teams integrations, an API and an MCP server.

Who is Brand24 for?

• Marketing and comms teams managing online reputation.
• Agencies reporting coverage and campaign results to clients.
• Companies analyzing competitors and customer feedback.

Brand24 pros and cons

It stands out for broad source coverage, Boolean search and a support team of 80+ specialists. On the downside, keywords and mentions are capped by tier, the fullest AI features sit in higher tiers, and the site isn't available in Spanish.