
Equals
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Equals
Real-time data-connected spreadsheet for financial and sales reporting. Use AI for formulas and SQL to eliminate manual CSV exports.
General Information about Equals
Equals is a smart spreadsheet designed for teams that require dynamic, real-time connected data analysis. Unlike traditional spreadsheets, this tool integrates directly with external data sources like Salesforce, HubSpot, Stripe, and various SQL databases, eliminating the need to manually export CSV files. Its primary function is to centralize operational and financial information within a familiar interface, allowing users to work with live data that updates automatically on their computers.
The technology behind Equals combines the flexibility of a spreadsheet grid with the power of a Business Intelligence (BI) engine. Thanks to its AI Assist feature, the platform uses artificial intelligence to simplify complex technical tasks. This includes automatic SQL query generation, advanced formula writing, and the ability to instantly summarize large volumes of data. This approach enables non-technical users to perform deep analysis without constantly relying on engineering teams or dedicated data analysts.
Key functional capabilities and practical benefits include:
- Direct data connection: Synchronization with CRM tools and payment gateways to avoid manual file manipulation.
- Real-time dashboards: Creation of visual dashboards to track critical business metrics.
- Advanced financial analysis: Automation of subscription models and management of recurring revenue.
- Funnel optimization: Monitoring of conversion funnels and up-to-the-minute sales metrics.
- Integrated AI assistant: Intelligent support for writing complex logic and debugging spreadsheet errors.
This solution is especially useful for RevOps, finance, and growth teams that need agility in decision-making. By connecting to the company's data infrastructure, Equals ensures that reports always reflect the current state of the business, accurately calculating metrics like ARR (Annual Recurring Revenue).
Collaboration is optimized by allowing multiple team members to work on a single source of truth, avoiding errors caused by outdated document versions. Using Equals transforms daily operations by simplifying business report automation, allowing data to flow from the database directly into analysis cells. This saves time on data preparation and allows focus to shift toward strategic interpretation, leveraging artificial intelligence applied to spreadsheets to maximize corporate productivity.
Features and Use Cases of Equals
How Equals Works
Frequently Asked Questions about Equals
What is Equals and how does it work?
It is a smart spreadsheet that connects directly to your live data sources, eliminating the need to manually export CSV files.
What platforms does Equals connect to?
The tool offers direct integrations with Salesforce, HubSpot, Stripe, and various SQL databases to visualize your data in real time.
How does Equals' AI help with daily tasks?
It includes an AI Assist feature that makes it easy to write formulas, build SQL queries, and automatically summarize large datasets.
Who is Equals designed for?
It is built for finance, RevOps, and growth analytics professionals who need to monitor metrics like ARR or the sales funnel.
Do I need to know how to code to use Equals?
No advanced technical skills are necessary, as the intuitive interface allows you to create complex dashboards and analyses with ease.
How much do Equals subscription plans cost?
Pricing depends on the features and connections required, with basic plans starting at $99 per month.
Does Equals allow you to automate reporting?
Yes. Since it connects to your live data, the tool automatically updates your metrics and reports without the need for manual intervention.
Equals Pricing
Starter BI
Price: Starting at around 99 $/mo (approximate).
- Includes basic data connectors.
- Access to platform analytics features.
CRM/ARR Analytics
Price: Around 599 $/mo (approximate).
- Specific CRM connectors like Salesforce and HubSpot.
- Stripe integration.
- Deep revenue metrics analytics tools.
Full GTM Analytics
Price: Near 1,499 $/mo (approximate).
- Unlimited connectors.
- Advanced market and growth analytics features.
Note: Final pricing may vary based on negotiation or specific configuration; we recommend checking the official website or scheduling a demo with their sales team.
Equals Screenshots

