Share
Generate vertical social media videos from your store's URL. Create weekly content with your products, prices, and brand colors using AI narration.
What is Framewright?
Framewright is a video marketing automation platform focused on creating recurring vertical content for social media. Its primary purpose is to enable e-commerce brands to maintain a consistent presence on channels like TikTok and Instagram without needing to film original footage or hire external editors. Unlike tools based on rigid templates or AI avatars, this application functions as a content production line that uses real data from an online store to generate high-quality visual assets.
The Framewright process begins by entering the store's URL. The tool's technology directly analyzes the website's CSS to extract the exact brand colors and logo, ensuring total visual consistency. It also synchronizes the entire product catalog, including photos, names, and up-to-date pricing. Using this foundation, the artificial intelligence writes scripts, designs layouts, and renders a full week of content in 1080x1920 resolution, ready for review and publication.
Its functional capabilities center on efficiency and brand integrity:
- Smart script generation: Creates copy with hooks and calls to action tailored to the store's specific niche and tone of voice.
- Studio-grade AI voiceovers: Features professional narration with automatically synced captions on every frame.
- Automated content calendar: Proposes a weekly series of drafts that users can regenerate or approve with a single click.
- Direct API integration: Sends finished videos directly to the TikTok inbox as drafts, making final publication from the mobile app seamless.
- Deterministic design: Each render follows precise rules to ensure the final result always meets expectations, avoiding unwanted aesthetic variations.
For Shopify users and agencies managing multiple brands, Framewright offers a practical solution for scaling product video production. The system eliminates the need to search for stock footage or conduct constant photoshoots by leveraging the existing visual material on the client's website. The workflow is designed so that the only human intervention needed is editorial oversight, allowing for the management of one or more brands' social presence in just a few minutes a week. By focusing on catalog-driven content, the tool ensures that the information shown to consumers is always accurate and aligned with the current commercial offerings.
Framewright features and use cases
How to use Framewright
Framewright FAQ
What is Framewright and how does it help my brand?
It is a solution that generates weekly vertical videos for social media by automatically analyzing your store's colors, logo, and product catalog.
How does Framewright ensure it uses my brand's exact colors?
The system reads your website's CSS code directly to extract the actual hex values, ensuring the design stays true to your brand identity rather than using a generic template.
Does Framewright automatically post videos to my TikTok account?
The tool sends finished videos to your TikTok drafts folder so you maintain full control over the captions and privacy settings before they go live.
Do I need to record my own content or have an existing image library?
There’s no need to record anything. The platform uses your existing product photos to create dynamic content featuring professional AI narration and synced captions.
How does the platform's credit system work?
One credit equals one rendered video. Credits are only deducted once you approve the final result, allowing you to generate and modify scripts as many times as you want for free.
What steps do I need to take to set up my account for the first time?
Simply enter your store's URL, select your market category, and define your brand voice. The assistant will then generate your first week of content in just a few minutes.
What if I’m not happy with the script Framewright generates?
You can request a free regeneration of any video proposal as many times as necessary. The system only consumes credits when the final video file is produced.
Can I use the tool if I manage several different brands?
Yes, we offer specific agency plans that allow you to manage multiple brands and independent workspaces, keeping each client's visual identity completely separate.
Framewright pricing and plans
Free
3 total credits (1 credit for weekly calendar generation and 2 credits for final video renders).
No credit card required.
Extract colors, logos, and product catalogs directly from your store's URL.
Starter - $29/mo
8 rendered videos per month.
Manage 1 brand with a full brand kit.
Automatically generated weekly calendar.
Access to both designs and layout rotation.
Includes AI voiceover and synced captions.
Growth - $79/mo
20 rendered videos per month.
Manage up to 3 brands.
Priority rendering queue.
Free script regeneration.
Camera angle control during regeneration (coming soon).
Agency - $199/mo
50 rendered videos per month.
Manage up to 10 brands and client workspaces.
Unlimited script regeneration.
Brand-specific TikTok accounts.
White-label exports (coming soon).
Framewright Screenshots
Framewright alternatives
Amplify AI
Automatically generate and post daily TikTok and Instagram videos with AI creators. Create viral content for your brand and manage multiple accounts without filming.
Kairosy AI
Audit and improve your brand reputation in AI search engines. Monitor mentions on ChatGPT or Claude, analyze sentiment, and optimize visibility to attract more customers.
