Profound

Profound is an AI search marketing platform that measures how your brand appears in answers from ChatGPT, Perplexity, Gemini, Google AI Overviews and other engines, and puts an AI Marketer to work proposing and drafting the content that improves that presence. Marketing teams at companies such as Plaid and Statsig use it.

What is Profound used for?

It's built for data-driven AEO (answer engine optimization). Answer Engine Insights analyzes how AI engines describe your category, with a visibility score per platform and citation analytics. Prompt Volumes shows what people ask AI based on billions of real conversations, and Agent Analytics tracks AI-sourced traffic and crawler activity on your site.

How does the Profound AI Marketer work?

The AI Marketer spots opportunities, drafts the work and pings you for approval before anything goes live. It can rewrite pages losing citations, build pages for questions you don't answer yet and stage everything as drafts in your CMS. It draws on the Context Manager, which holds your positioning, audiences, competitors and strategy, and lets you build reusable agents and run them at scale with Profound Sheets.

Who is Profound for?

• SEO and AEO teams that need to measure their presence in AI answers.
• Content teams prioritizing topics by what people ask assistants.
• PR and brand teams monitoring how the company is described.
• Agencies managing AI visibility for several clients.

Profound pros and cons

Pros: it covers up to nine answer engines, connects to Cloudflare, Vercel, Google Analytics or WordPress, and offers SOC 2 and SSO. Cons: it's aimed at companies, the entry option only tracks ChatGPT, Gemini and AI Overviews for one week, and agent usage is measured in credits.