thestory.run

thestory.run is an AI LinkedIn writing coach from Swat.io GmbH (Vienna, Austria) that refuses to ghostwrite: instead of generating posts, it asks questions, helps you find the story behind a thought and marks the lines that carry it. It's built for employees, leaders and teams who want to post on LinkedIn in their own voice.

How does thestory.run work?

Each session starts from a rough thought. The coach talks it through with you to pull out the specific moment or example behind it, and once your ideas are out it lays out a story arc: what to open on, what's really going on and where the pivot sits. Then you write, and the tool turns editor: it flags the line that holds the post together, suggests moving your opener and applies changes reversibly. A counter shows how much of the text is yours versus the coach's, and the goal is 100% you.

What does it offer teams?

Between posts it keeps a weekly to-do and sends daily reflection prompts to capture ideas. For companies there's a team calendar, campaigns and shared wins, so an employee advocacy program doesn't run on generic copy. It comes from the team behind Swat.io, a social media management platform used by more than 1,700 brands, and the site is available in English and German.

Who is thestory.run for?

• Professionals whose job quietly includes posting on LinkedIn.
• Comms teams building a corporate influencer program.
• Founders who want to write without sounding machine-made.

thestory.run pros and cons

The approach is the point: it's not a ghostwriter, so posts sound like you and you keep the writing skill. The trade-off is that it takes more effort than asking for a finished post, it focuses on LinkedIn only, and the product is still in beta, so some terms may change.