TheyDo

TheyDo is an advanced experience intelligence platform designed for companies looking to centralize and optimize their customer journey management. Through its Ask TheyDo system, the tool integrates conversational AI, data mining, and advanced analytics to transform raw signals into actionable intelligence. Its primary function is to empower product, marketing, and customer service teams to make informed decisions based on real user context, eliminating information silos.

TheyDo’s technology is built on a contextual AI model that uses fine-tuned LLMs specifically designed to interpret journey structures rather than isolated data points. Unlike traditional methods, it employs the Journey Graph, a graph-based Retrieval-Augmented Generation (RAG) approach that ensures superior accuracy. This system connects qualitative and quantitative data with specific steps in the journey, enabling explainable and precise reasoning across the entire corporate ecosystem.

The solution optimizes workflow through two specialized agents:

• Mining agent: This mining agent constantly monitors incoming feedback and behavioral signals. It automatically identifies new insights or enriches existing ones, linking them to specific journey steps. This allows for a transition from unstructured data to a detailed journey map in just a few minutes, keeping information updated in real time.
• Analyst agent: This agent acts as a strategic consultant that analyzes journey performance. It performs journey coaching tasks, evaluating whether the design is consistent, detecting skipped steps, and suggesting structural improvements to streamline experience management.

Key capabilities include:

• Insight scoring and classification: It categorizes findings based on sentiment, recurrence, and variability, eliminating bias through standardized scoring.
• Pattern detection: It analyzes signals across different workspaces to pinpoint recurring pain points and friction affecting business outcomes.
• Action-oriented recommendations: It suggests concrete steps based on available evidence to prioritize high-impact changes.
• Live journey maps: It transforms static documents into dynamic representations that evolve as customer behavior changes on desktop or mobile.

Regarding security, TheyDo is designed for the enterprise environment, complying with ISO 27001, SOC-2, and GDPR. The platform guarantees that data is processed within the European Economic Area and is not shared with third-party AI providers to train public models. This ensures that all strategic information remains under the organization's full control, allowing for the secure and efficient scaling of data-driven decision-making.