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What is Attentive?
Attentive is an AI tool (by Attentive) for ecommerce and retail brands that want to grow their contact list and sell to them through SMS, email, RCS and push notifications from one place. Brands such as Steve Madden, AllSaints, Kendra Scott and The Vitamin Shoppe use it.
What does Attentive's AI do?
- Attentive AI: writes messages and subject lines in your brand's voice, with models trained on your best-performing messages.
- AI Pro: uses predictive AI to segment audiences and pick send times.
- AI Grow: personalizes sign-up units and builds landing pages to grow your list.
- AI Journeys: triggers personalized messages based on behavior, such as welcome or abandoned cart flows.
It also offers an MCP server to query data and update workflows from your AI assistant.
What does the core platform include?
Every account gets its two-tap sign-up, prebuilt cross-channel journeys, campaign builders, A/B testing, campaign and segment reporting, a brand kit, TCPA compliance tools and the Attentive Signal tag, which identifies more site visitors. It has 150+ integrations, developer APIs and reach in more than 20 countries, with a dedicated support team.
Attentive pros and cons
It excels at SMS, deliverability and strategic guidance, and ties every channel to a single customer profile. On the downside, it is built for midsize and large brands, access goes through a sales demo, advanced AI tools are add-ons and much of its compliance tooling is US-focused.
Attentive features and use cases
How to use Attentive
Attentive FAQ
What is Attentive?
Attentive is an SMS, email, RCS and push marketing platform with AI to personalize campaigns and journeys for ecommerce brands.
Is Attentive free?
No, it works with tailored plans set up after a demo. See the pricing section for what they depend on.
Which AI tools does it include?
Attentive AI for writing messages, AI Pro for segmentation and send optimization, AI Grow for subscriber growth and AI Journeys for personalized flows.
Does it have an API?
Yes, it offers APIs for subscriptions, messaging and custom integrations, plus an MCP server for AI assistants.
Does it work in Spanish?
It can send messages in more than 20 countries and you define the content, but the platform and official site are in English.
What is Attentive Signal?
It is a tag installed on your site that recognizes more visitors and links them to their phone number and profile.
Does it help with compliance?
Yes, it includes built-in compliance tools, such as those for the US TCPA rules.
What kind of company is it for?
It is aimed at midsize and large ecommerce and retail brands that want an SMS and email program with strategic support.
What are the alternatives to Attentive?
In the directory you can compare it with Klaviyo or Omnisend, which also combine email and SMS with AI for online stores.
Attentive pricing and plans
Information from the official site (Checked on: 05/11/2026). Attentive does not publish amounts in USD or any other currency: each plan is tailored to message volume, subscriber list size, channels and AI tools.
- Channels (SMS, email, RCS and push): based on list size and messages sent.
- AI Pro and AI Grow: flat monthly fee.
- AI Journeys: pay per click.
- AI Essentials: included with all plans.
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