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What is Klaviyo?
Klaviyo is an AI-powered B2C CRM for ecommerce brands that brings customer data, email, SMS and push marketing, analytics and customer service into a single platform. More than 205,000 brands in 100 countries use it.
What is Klaviyo used for?
It sends each customer the right message at the right time. Klaviyo connects to your online store, captures each shopper's behavior, orders and engagement in real time, and uses that data to segment, personalize and automate email and SMS flows.
Which AI agents does Klaviyo include?
- Composer, the marketing agent: from a single prompt it reviews your flows, segments and forms and builds a full campaign.
- Customer Agent, the support agent: it resolves a large share of questions on its own and recommends products to shoppers.
- Klaviyo AI to generate and personalize content and optimize sends.
What else does the platform offer?
Klaviyo Data Platform unifies each customer's data history, analytics dashboards show which campaigns drive revenue, and there are more than 400 integrations with Shopify and other platforms, plus developer APIs.
Who is Klaviyo for?
Online stores and ecommerce brands that want to grow with email and SMS, retention teams and marketing agencies focused on ecommerce.
Klaviyo pros and cons
- Pro: very precise segmentation using real-time purchase data.
- Pro: marketing and customer service on the same profile.
- Pro: interface and help center available in Spanish.
- Con: built mainly for B2C and ecommerce, less so for B2B.
- Con: spend rises quickly as active profiles grow.
Klaviyo features and use cases
How to use Klaviyo
Klaviyo FAQ
What is Klaviyo?
It is an AI-powered B2C CRM for ecommerce that unifies customer data, email, SMS, analytics and customer service.
Is Klaviyo free?
There is a free plan for up to 250 active profiles and 500 emails a month; paid plans depend on profile count.
Does Klaviyo have an API?
Yes, it offers APIs and developer guides for building integrations and apps.
Does Klaviyo work in Spanish?
Yes, the platform, website and help center are available in Spanish.
What is Klaviyo Composer?
It is Klaviyo's AI marketing agent: from a prompt it reviews flows and segments and builds a complete campaign.
Does Klaviyo integrate with Shopify?
Yes, Shopify is one of its main integrations among more than 400.
Is Klaviyo good for B2B?
It is built mainly for B2C brands and ecommerce.
Can Klaviyo send SMS internationally?
It supports SMS and mobile messaging; availability and cost vary by country.
What are the best Klaviyo alternatives?
On GptZone you can compare Mailchimp, Omnisend and ActiveCampaign for email marketing.
Klaviyo pricing and plans
Klaviyo Screenshots
Klaviyo user reviews
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Klaviyo alternatives
GetResponse
GetResponse is an AI email marketing platform that combines email, SMS, automation, landing pages, webinars and online courses in one account.
ActiveCampaign
ActiveCampaign is a marketing automation platform whose AI agents build email, SMS and WhatsApp campaigns and keep your automations healthy.
Customers.ai
Customers.ai identifies Shopify store visitors, syncs them with Klaviyo and uses an AI agent to build segments and improve email deliverability.