Mailchimp

Mailchimp is an email and SMS marketing platform owned by Intuit for building campaigns, automating messages and tracking results from a single account. The company says 11 million businesses use it, from online stores and small businesses to nonprofits and content creators.

What is Mailchimp used for?

It keeps you in touch with customers and newsletter readers through newsletters, product announcements, abandoned cart recovery and automated greetings. It includes an email builder with templates, popup forms for list growth, A/B and multivariate testing, and reports on opens, clicks and attributed revenue.

What does AI do in Mailchimp?

Intuit Intelligence surfaces opportunities, such as winning back customers who stopped engaging, and helps draft copy. Predictive segmentation groups contacts by purchase likelihood or predicted value so each group gets the right message.

How do Mailchimp automations work?

Marketing Automation Flows (formerly Customer Journey Builder) chain emails and SMS based on contact behavior: signup, purchase, cart abandonment or inactivity. They connect to Shopify, WooCommerce, QuickBooks and 300+ integrations, and a transactional API handles order and password emails.

Which businesses is Mailchimp best for?

Ecommerce stores and small businesses that want to start fast with templates, nonprofits managing donors, and professionals sending regular newsletters. Larger teams can get guided onboarding, including in Spanish.

Mailchimp pros and cons

• Pro: easy editor and ready-made templates.
• Pro: huge integration ecosystem.
• Pro: predictive segments and automations built for online stores.
• Con: it gets expensive quickly as your contact list grows.
• Con: some AI features and phone support are English-only.