BotPenguin
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What is BotPenguin?
BotPenguin is a no-code AI chatbot builder from India's Relinns Technologies for creating chatbots, AI agents and voice agents, aimed at SMBs, online stores, clinics, real estate agencies, schools and agencies that want to capture leads, book appointments and support customers around the clock on the channels they already use. The company says it is used by more than 80,000 businesses in 193 countries.
What is BotPenguin used for?
It automates sales, marketing and support conversations on WhatsApp, Instagram, Facebook, Telegram, Microsoft Teams, phone calls and your website from one workspace. It combines visual chat flows and industry templates with intent-based routing and LLM answers trained on your knowledge base. Bots can collect contact details, book appointments, send email notifications and hand the chat to a human at any point.
What WhatsApp and Instagram features does BotPenguin offer?
Beyond replying, it supports WhatsApp bulk messaging, WhatsApp shop automation and WhatsApp Flows, plus Instagram DM automation. It includes a unified inbox with live chat, mobile apps for agents, customer segmentation with tags and attributes, reports and 100+ integrations. Higher tiers add AI voice agents, GPT model integration, department routing, API calls inside chat flows and support for custom LLMs. There are also white-label programs for agencies.
Who is BotPenguin for?
- SMBs selling and supporting customers on WhatsApp and Instagram.
- Clinics, schools and real estate agencies handling bookings and enquiries.
- Marketing teams running messaging campaigns.
- Agencies that want to resell chatbots under their own brand.
BotPenguin pros and cons
Pros: many channels in one tool, setup in minutes and round-the-clock human support. Cons: usage is counted in messages and extra packs add up quickly as volume grows, voice agents, Microsoft Teams and API calls sit on higher tiers or as add-ons, and WhatsApp conversations also carry Meta's own fees.
BotPenguin features and use cases
How to use BotPenguin
BotPenguin FAQ
What is BotPenguin?
BotPenguin is a no-code platform for building AI chatbots, agents and voice agents for WhatsApp, Instagram, Facebook, Telegram, phone and web.
Is BotPenguin free?
Yes, there is a free-forever option with a limited number of messages; higher volume needs a paid option. See the pricing section.
Does BotPenguin have an API?
Yes, higher tiers allow API calls inside chat flows, and there are 100+ integrations.
Does BotPenguin support multiple languages?
Yes, its chatbots are multilingual and can talk in each user's preferred language.
Does BotPenguin work with WhatsApp Business?
Yes, it connects to the WhatsApp Business platform to reply, send bulk messages and automate your shop.
Does BotPenguin have voice agents?
Yes, higher tiers include AI voice agents for phone calls, with extra minutes sold as an add-on.
Can the bot hand off to a human?
Yes, the bot can pass the chat to a human agent at any time through the unified inbox.
How does BotPenguin count messages?
Every message the bot sends counts, except on WhatsApp, where 24-hour conversations are counted instead.
Does BotPenguin offer white label?
Yes, it runs white-label and reseller programs for agencies.
What are the best BotPenguin alternatives?
On GptZone you can compare YourGPT, Wonderchat and Tidio.
BotPenguin pricing and plans
Reference price: 29 USD / month. Source · Verified: November 7, 2026
Official pricing in USD per month (Checked on: 07/11/2026). Yearly billing gives 2 months free. 7-day free trial on paid tiers.
- Baby: free — 1,000 messages, 1 chatbot, 1,000 AI answers.
- Little: $29/month — 3,000 messages, 5 chatbots, 5 team members, WhatsApp bulk messaging, Instagram DMs, 30+ integrations.
- King: $99/month — 12,000 messages, unlimited chatbots and voice agents, 10 team members, API in flows, GPT, 50+ integrations.
- Emperor: from $990/month — custom volume, custom LLMs, done-for-you build.
Add-ons: message packs from $5/month, AI messages from $15/month, extra team members $7/month, voice minutes from $40/month. WhatsApp conversations also carry Meta's fees.
BotPenguin Screenshots
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BotPenguin alternatives
Stammer AI
Stammer AI is a white-label platform for building AI chat and voice agents that handle support, qualify leads and book appointments across multiple channels.
Wonderchat
Wonderchat is an AI customer service and sales agent platform that answers from your site and docs, with a built-in helpdesk and unlimited team seats.
