Cited

Cited is an AI search visibility platform specifically designed for B2B and B2B2C software companies. Its primary function is to monitor and optimize how generative AI language models, such as ChatGPT and Claude, recommend products to potential buyers. This tool is highly valuable for product marketing teams, SEO and content specialists, and marketing agencies that need to ensure their brands appear in language model responses when a user requests software recommendations or solution comparisons.

Cited works by running audits that simulate real purchasing conversations. Unlike other visibility trackers, this tool does not use cached data; instead, it interacts directly with the models to analyze buyer search intent. The platform's technology evaluates why the AI recommends a competitor over your own brand, identifying narrative gaps, lack of pricing evidence, or missing structured data. Additionally, it performs an AI readiness scan, reviewing critical files like llms.txt and JSON-LD implementation to facilitate crawling by AI agents.

Among its core capabilities is the calculation of AI Share of Voice (SOV), a metric that determines the percentage of buying conversations where the brand is mentioned compared to its actual competitors. Cited does more than just diagnose the brand's current status; it acts as an action hub that generates content drafts optimized for GEO (Generative Engine Optimization). These assets are designed to close information gaps and improve positioning iteratively, allowing the brand to be cited as an authority in its category.

Its practical benefits include:

• Competitive landscape analysis: Provides detailed snapshots of how AI compares different solutions in real-time within sectors such as fintech, SaaS, cybersecurity, or martech.
• Content gap identification: Detects specific information missing from the website so that language models can recommend the product more accurately.
• Executive brand reports: Generates automated reports showing visibility trends and brand sentiment, making it easier to justify strategies to leadership.
• Competitive threat alerts: Automatically notifies you of changes in AI recommendations or strategic moves by competitors.

For companies operating in B2B markets, Cited provides a technical solution to influence the buyer's decision-making process before they even contact a sales team. By optimizing their presence in AI-assisted searches, brands can capture a larger market share and ensure their value proposition is accurately conveyed by the most widely used language models.