Share
What is Clay?
Clay is a platform for sales, marketing and GTM operations teams that pulls together prospect data, fills the gaps with third-party sources and turns the result into campaigns. Everything lives in tables where each column can look up a data point, run an agent or push the output to another tool.
Data from many sources in one place
Its data marketplace covers 200+ providers without separate contracts, and waterfall enrichment queries several providers in turn until it finds an email, a phone number or a company detail. It also tracks signals such as job changes, promotions, new hires and company news.
AI agents for research
Claygents browse the web to answer specific questions about a company or a person and write the answer back into your table. Clay also offers a global agent for long-running GTM plays, account agents and an inbound SDR agent.
Activation
Once the data is ready you can sync ad audiences to LinkedIn, Meta and Google, send email through the built-in sequencer or your usual tool, keep your CRM enriched, and build from a coding agent through the API, CLI or MCP.
Pricing
There is a free plan with 500 actions a month and a 14-day trial. The site lists Launch from $167 a month and Growth from $446 a month, with the final amount depending on the actions and data credits you choose and on monthly or annual billing (10% off); Enterprise is custom.
Clay features and use cases
How to use Clay
Clay FAQ
What is Clay used for?
Gathering and enriching account and contact data, researching it with AI and feeding it into sales and marketing campaigns without manual work.
Is there a free plan?
Yes. It includes 500 actions and 100 data credits a month, unlimited seats and tables of up to 200 rows.
What is waterfall enrichment?
A method that queries several data providers in sequence until one returns the value you need, so you cover more contacts than with a single source.
What are Claygents?
AI agents that search the web for a specific fact about a company or person and write it into your table.
How much is the Launch plan?
The site lists it from $167 a month; the final amount depends on the actions and data credits you choose and on monthly or annual billing.
Does it connect to my CRM?
Yes. Growth adds automatic CRM and data warehouse sync and enrichment.
Can I send email from Clay?
Yes, with its own sequencer or through integrations with sending tools.
Can I trial the paid plans?
Yes, there is a 14-day free trial.
Clay pricing and plans
Free: $0
- 500 actions and 100 data credits a month.
- Unlimited seats and tables, up to 200 rows per table.
- Waterfall enrichment, Claygent and bring-your-own API keys.
Launch: from $167/month as listed
- From 15,000 actions and 2,500 data credits a month.
- Phone enrichment, unlimited Audiences search and signals.
- Email through the Clay sequencer or integrations.
Growth: from $446/month as listed
- From 40,000 actions and 6,000 data credits a month.
- CRM and data warehouse sync, webhooks and any HTTP API.
- Unlimited ad audiences and priority support.
Enterprise: custom.
The final price depends on the actions and data credits you pick; annual billing saves 10%. 14-day free trial on paid plans.
Clay Screenshots
Clay alternatives
BridgeForge
Build bridge pages and use voice-cloned AI assistants to close sales after signup. Handle objections in real-time and automate phone and text follow-ups.
