Ctruh

Ctruh is a unified XR commerce (Extended Reality) platform powered by artificial intelligence that transforms conventional product images into immersive shopping experiences. This tool is designed for companies across various sectors, such as e-commerce, automotive, and real estate, allowing them to generate interactive 3D content without the need for a specialized 3D design team or technical programming knowledge.

The platform's operation is based on its core technology, Versa AI, which processes a single product image to convert it into a production-ready 3D model in approximately one minute. This Image-to-3D and Text-to-3D approach eliminates traditional barriers to digital asset creation, facilitating a rapid transition from a static catalog to a dynamic and scalable three-dimensional environment, accessible from any computer or mobile device.

The primary capabilities of Ctruh are grouped into a suite of functional tools:

• 3D Visualizer: Allows users to interact with the product from any angle, overcoming the limitations of flat photography and offering a detailed view of textures and shapes.
• Virtual Try-On: Facilitates the virtual testing of products, helping customers visualize how specific items look on them before making a purchase.
• AR Viewer: Through augmented reality, consumers can project the product into their own physical environment to check dimensions and aesthetics in real time.
• 3D Configurator: An interactive solution to instantly customize finishes, colors, or materials directly on the 3D model.
• Immersive Store: Creation of virtual retail spaces that simulate the physical store experience for more engaging navigation.
• AI Creative: Automated generation of marketing assets and advertising materials based on the generated models.

The implementation of these AI solutions applied to retail aims to optimize commercial performance through measurable practical benefits. By offering accurate visualization, brands achieve a higher conversion rate and a significant reduction in returns, as customers gain a better understanding of the product's scale and fit. Additionally, the platform ensures omnichannel compatibility, allowing the same 3D asset to be deployed across the web, mobile apps, and sales presentations without additional development efforts.

Ctruh operates under an asset management system and product CMS that centralizes all XR content. As a no-code tool, it simplifies the workflow for brands looking to modernize their digital presence and accelerate consumer decision-making through advanced visual experiences consistent with their brand identity.