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What is Divi AI?
Divi AI is the artificial intelligence built into the Divi builder, Elegant Themes' theme and visual page builder for WordPress. It creates full websites and pages from a description, writes and improves copy, generates and edits images and writes custom CSS and code, all inside the Visual Builder.
What is Divi AI used for?
It speeds up building WordPress sites with Divi. Its AI website builder designs the structure, copy and images for an entire site, which you can then edit with the drag-and-drop builder. You can save brand styles with colors and fonts so every layout stays on-brand, it suggests what content to add next and it takes the site name, description and page context into account.
What does the Divi AI agent do?
The Divi AI Agent lets you build by talking in plain language: it designs sections, generates images, writes code and changes design settings. It isn't limited to the open page, since it can create and publish pages, manage menus, Theme Builder templates and theme options, and answer questions using Divi's documentation. It's trained on the Divi module codebase, which improves the CSS and settings it suggests.
Who is Divi AI for?
- Web designers and agencies working with Divi.
- Freelancers delivering many sites a year.
- Small business owners maintaining their own WordPress site.
- Teams that want on-brand copy and images.
Divi AI pros and cons
Pros: full integration with the visual editor, whole-site generation and unlimited use within Divi Pro. Cons: it only works with the Divi theme, tying you to that ecosystem, and generated sites need a review of copy, images and accessibility before going live.
Divi AI features and use cases
How to use Divi AI
Divi AI FAQ
What is Divi AI?
Divi AI is the artificial intelligence inside the Divi builder for WordPress that generates websites, copy, images and code from the visual editor.
Is Divi AI free?
No; it comes with unlimited use in Divi Pro, Elegant Themes' yearly paid tier, with a 30-day guarantee.
Does Divi AI work in Spanish?
Yes, it can write Spanish copy if you ask and Divi is translated into Spanish, though you should review the output.
Does it work with any WordPress theme?
No, Divi AI only works inside the Divi theme and builder or the Divi Builder plugin.
What is the Divi AI Agent?
An agent that builds and manages your site through conversation: it creates pages, menus, templates and design settings.
Can it write code?
Yes, it generates CSS and custom code and is trained on the Divi module codebase.
Can I use it for client sites?
Yes, Divi Pro allows unlimited sites and includes Divi Teams for working with several members.
Does it respect my brand identity?
You can save colors and fonts as a brand style so generated layouts stay consistent.
What are the best Divi AI alternatives?
Our directory lists Wix, 10Web and Durable for building websites with AI.
Divi AI pricing and plans
Reference price: 277 USD / year. Source · Verified: November 9, 2026
Prices in US dollars (USD) from the official Elegant Themes site (Checked on: 09/11/2026). 30-day money-back guarantee.
Divi Pro: $277 billed yearly (about $23.08/month). Includes the Divi theme and builder for unlimited sites plus Pro services: Divi AI with unlimited layout, text, image and code generation, Divi Cloud, Divi VIP, Divi Teams (4 members) and Divi Dash, with $60 of agent usage included per year.
Divi: $89 billed yearly ($7.42/month); the theme and builder without Pro services.
A lifetime Divi option with a one-time payment is also available.
Divi AI Screenshots


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