Web Anatomy
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What is Web Anatomy?
Web Anatomy (formerly Landing Page Analyzer) is an AI website analysis service that finds what is holding back a landing page's conversions. Paste the URL and in about 2 minutes you get a section-by-section review with prioritized fixes.
What it looks at
Rather than parsing HTML alone, it takes desktop and mobile screenshots and uses visual AI to judge layout, hierarchy and design the way visitors see them. It also infers the product, audience and goal on its own, so there is no questionnaire to fill in.
What you get
- Annotated screenshots with numbered markers on every issue.
- A 0–100 score built on 60 criteria across 8 categories.
- Recommendations ranked by impact: high, medium or low.
- Paste-ready copy rewrites.
- Benchmarks from 4,000 analyzed sections across 650+ companies, plus a library of scored landing pages by industry.
Who uses it
Growth and performance marketing teams use it to source test ideas, agencies run it at the start of every project, and founders use it to see where visitors drop off. Beyond conversion, the paid service also covers SEO, AEO and UX opportunities.
Pricing
Your first 3 opportunities are free and arrive by email. Ongoing access and expert support, where specialists can deliver copy, design and code, are quoted based on the sites and work involved; agencies can join a Design Partner Program free for 2 months.
Web Anatomy features and use cases
How to use Web Anatomy
Web Anatomy FAQ
How does this relate to Landing Page Analyzer?
Landing Page Analyzer is Web Anatomy's analysis tool; this listing now covers the full service under its current name.
How long does an analysis take?
About 2 minutes from the moment you paste the URL.
How is it different from asking ChatGPT?
Web Anatomy captures and sees the page on desktop and mobile and cross-checks content, layout and performance, which a text-only chatbot cannot do.
How is the score calculated?
From 60 conversion criteria grouped into 8 categories, producing a 0–100 score.
Do I need to fill in a questionnaire?
No. The AI works out the product, audience and page goal automatically.
What is free?
Your first 3 improvement opportunities, sent by email for you to implement yourself.
How much does the ongoing service cost?
There is no fixed rate: pricing depends on the sites covered and the work you need, and is agreed with the team.
Is there anything for agencies?
Yes. A Design Partner Program free for 2 months, with optional white-label delivery.
Web Anatomy pricing and plans
Free
- Your first 3 improvement opportunities, delivered by email.
- Implement the changes yourself.
Ongoing access and expert support: custom pricing
- SEO, AEO, conversion and UX opportunities backed by real data.
- Option to receive ready-to-publish copy, design and code.
- Price depends on the sites covered and the work needed.
Agencies: Design Partner Program free for 2 months, with optional white-label delivery.
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