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Automate e-commerce performance marketing with AI. Create and optimize Google, Meta, and Bing ads to maximize sales and ROAS simply and efficiently.
What is Tanganica?
Tanganica is an AI-driven performance marketing platform specifically designed for managing and optimizing online store advertising. Its primary goal is to simplify the digital ad ecosystem, allowing e-commerce businesses to automatically scale their sales on platforms like Google Ads, Meta (Facebook and Instagram), and Bing. The tool acts as a marketing automation engine that aims to maximize ROAS and reach new customers with minimal configuration.
The technical core of Tanganica uses machine learning algorithms to process information from an XML product feed. After installing a tracking code on the client's website, the AI analyzes user behavior and product performance to create optimized ads. This approach eliminates the need for constant manual adjustments, as the platform autonomously decides where and how to display each product to achieve the best possible conversion rates.
- Ad Automation: Comprehensive management across Google, YouTube, Facebook, and Bing without the need for constant manual intervention.
- AI Campaign Creation: Generation of visual and descriptive ads in seconds based on product catalog data.
- Conversion Funnel Analysis: Detailed diagnostics to identify user drop-off points and optimize the purchasing process.
- Performance Benchmarks: Comparison of key metrics with other businesses in the sector to evaluate the store's actual competitiveness.
- E-commerce Diagnostics: Analytical tools to detect technical errors on the site and improve the browsing experience.
For online store managers, using Tanganica provides an immediate practical benefit by increasing advertising reach by up to 35% without affecting existing active campaigns. It is a solution compatible with previous manual management, making it an ideal support tool for generating additional revenue. The system is designed so that any user can launch a professional performance marketing strategy from their computer without requiring advanced technical knowledge of digital advertising.
This solution is especially valuable for e-commerce businesses that need to maintain a low and controlled COS (cost of sales). By focusing on measurable results, the tool facilitates expansion into new sales channels and user recovery through precise targeting. Its intuitive interface and direct connection with analytics tools ensure that traffic and sales data are always transparent and actionable for business growth.
Tanganica features and use cases
How to use Tanganica
Tanganica FAQ
What is Tanganica and how can it help my online store?
Tanganica is a marketing automation platform that uses artificial intelligence to create and optimize ads on Google, Meta, and Bing to help you increase sales effortlessly.
Will using Tanganica affect my existing ad campaigns?
No, the system operates independently and allows you to expand your reach by up to an additional 35% without interfering with or negatively impacting your current ads.
How are the usage fees calculated?
You only pay a commission based on the actual revenue generated by the platform, which ranges from 3% to 5% depending on your store's monthly sales volume.
What steps do I need to follow to set up Tanganica for the first time?
The process is very straightforward: simply upload your product XML feed, install the tracking code on your website, and top up your ad credit to launch your campaigns.
Do I need advanced marketing knowledge to use the platform?
No expertise is required. The artificial intelligence handles ad generation and performance optimization automatically with just a few clicks.
Which sales channels will my products appear on?
Tanganica automatically manages your catalog's presence across the most powerful placements on Google, YouTube, Facebook, Instagram, and Bing.
What are the benefits of the built-in conversion funnel analysis?
This feature provides a clear view of why customers aren't completing their purchases, helping you identify areas for improvement in your store's user experience.
Can I try the advanced features of Tanganica Premium?
Yes, there is a seven-day free trial for the Premium package, which includes AI-powered image tools, detailed analytics, and automated social media posting.
How does Tanganica ensure a high return on investment (ROAS)?
The tool uses machine learning algorithms to analyze metrics and adjust bids in real time, delivering results that outperform manual campaign management.
What kind of support is available if I have questions about ad optimization?
The platform features a help center and a professional support team to guide you, ensuring your campaigns reach your target profitability goals.
Tanganica pricing and plans
Starter
5% of revenue generated through Tanganica.com.
Revenue cap of up to 40,000 € per month generated by the platform.
Ad automation for Google, Meta, and Bing.
Conversion funnel analysis.
AI-powered campaign creation.
Performance benchmarks.
Standard
4% of revenue generated through Tanganica.com.
Applicable for revenue exceeding 40,000 € per month generated by the platform.
Ad automation for Google, Meta, and Bing.
Conversion funnel analysis.
AI-powered campaign creation.
Performance benchmarks.
Professional
3% of revenue generated through Tanganica.com.
Applicable for revenue exceeding 100,000 € per month generated by the platform.
Ad automation for Google, Meta, and Bing.
Conversion funnel analysis.
AI-powered campaign creation.
Performance benchmarks.
Ultimate
Contact sales for pricing.
Custom plan for high-volume accounts.
Tanganica Premium (Add-on package)
19,90 € per month (plus tax). Includes a 7-day free trial and a 20% discount on annual subscriptions.
AI-powered image and video generation.
AI tools for e-commerce.
Detailed overview of orders and their sources.
Product, category, and traffic statistics.
In-depth analytics for individual campaigns.
Automated posting on Facebook and Instagram.
Tanganica Screenshots
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