Lily Revenue

Lily Revenue is a Chrome extension specifically designed to optimize Apple Search Ads management. Its primary function is to integrate a revenue column directly into the Apple Ads dashboard, allowing account managers to visualize the financial return of their campaigns without leaving the official interface. This app revenue analysis tool solves the lack of real-time financial data within Apple’s ad manager, providing a comprehensive view of advertising performance by showing what happens after the spend occurs.

The functionality of Lily Revenue is based on syncing attribution and monetization data. The tool uses matching logic from platforms like RevenueCat or AppsFlyer to attribute revenue to each specific campaign, ad group, or keyword within the selected date range. By installing the plugin on a computer via the browser, the user can automatically see a revenue column next to the spend column, allowing for immediate and accurate profitability calculations.

This AI tool for app marketing focuses on three operational levels to improve strategic decision-making:

• Campaigns: Allows for budget reallocation toward campaigns that generate actual revenue rather than just a high volume of installs.
• Ad Groups: Identifies which segmentation structures and targeting approaches attract the highest-value users for the business.
• Keywords: Helps maintain profitable searches and discard those that consume the budget without generating a direct return on investment.

From a technical standpoint, Lily Revenue acts as a data enrichment layer and maintains read-only access. This means the extension does not make automatic changes to bids, budgets, or keywords, ensuring that operational control always remains in the user's hands. Information security is managed by sending campaign IDs and date ranges via HTTPS to chatlily.ai servers, while access tokens are securely stored in Chrome's local storage.

It is a functional solution for growth teams, app developers, and user acquisition specialists looking for an efficient Apple Ads analysis tool. By eliminating the need to toggle between different external dashboards, it streamlines the workflow and improves accuracy in mobile advertising ROI optimization, allowing results to scale based on actual revenue data and not just download metrics.