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What is Metricool?
Metricool is an AI tool (by Metricool) that works as an AI social media management tool to organize, publish, analyze and report on content and ads for one or many brands from a single dashboard. Its AI assistant helps generate captions and ideas, and automated reports turn data into insights. It is a Google, Pinterest, Meta, LinkedIn and X partner, used by agencies, social media managers and brands.
Which networks does the Metricool AI social media management tool support?
- Instagram, Facebook, TikTok, YouTube, LinkedIn, X, Pinterest, Threads, Bluesky and Twitch.
- Google Business Profile, with one brand per location.
- Google Ads, Facebook Ads and TikTok Ads in a single campaign dashboard.
- Drag-and-drop calendar with per-platform previews and best times to post.
- Media library plus Canva and Google Drive integration.
What analytics and reporting does Metricool offer?
It shows how each channel performs, progress over time and benchmarks against competitors. It builds automated PDF and PPT reports with AI analysis, customizable report templates and a Looker Studio (Data Studio) connector that combines data from multiple brands.
How does Metricool turn engagement into customers?
The inbox gathers messages and comments with saved replies. Flows automates DMs when someone engages with your content and sends them to your catalog, a sign-up page or a conversation. Smartlinks creates link-in-bio pages with real-time click tracking.
Does Metricool work for teams and agencies?
Yes, you can assign roles, give collaborators access per brand, run client post approvals and connect Metricool to other tools through its API, Zapier or Make. It also offers an MCP server to use it from assistants such as ChatGPT or Claude.
Metricool pros and cons
- Pro: covers nearly every social network and ad platform
- Pro: automated reports and a Looker Studio connector
- Pro: Spanish company with Spanish-language site and support
- Con: LinkedIn and X connections require a higher tier
- Con: multi-brand and team features depend on the tier
Metricool features and use cases
How to use Metricool
Metricool FAQ
What is Metricool?
Metricool is a tool to plan, publish, analyze and report on social media and ads from a single dashboard with AI help.
Is Metricool free?
Yes, there is a free version for one brand with limits, plus paid tiers for more brands and features. See the pricing section of this page.
Is Metricool available in Spanish?
Yes, Metricool is a Spanish company and its site, dashboard and support are available in Spanish.
Does Metricool have an API?
Yes, the Metricool API is available on the Advanced tier and connects with Zapier and Make.
Which social networks does Metricool support?
Instagram, Facebook, TikTok, YouTube, LinkedIn, X, Pinterest, Threads, Bluesky, Twitch and Google Business Profile.
Can Metricool manage ads?
Yes, you can create, analyze and adjust Google Ads, Facebook Ads and TikTok Ads campaigns from one dashboard.
Does Metricool create automated reports?
Yes, it builds PDF and PPT reports with AI analysis and customizable templates for clients.
Can I use Metricool from ChatGPT or Claude?
Yes, Metricool offers an MCP server to query and manage your account from AI assistants.
Is Metricool good for agencies?
Yes, it handles dozens of brands, collaborator access per brand and client post approvals.
What are the best Metricool alternatives?
On GptZone you can compare it with social media tools such as Publer, Vista Social and Planable.
Metricool pricing and plans
Reference price: 20 EUR / month. Source · Verified: November 1, 2026
Prices in euros (EUR) or US dollars (USD); annual billing saves up to 24%. Checked on: 01/11/2026.
Free: $0; 1 brand, all its networks except LinkedIn and X, up to 20 posts per month, 5 competitors, 30 days of analytics, AI assistant and MCP.
Starter: from $20/month billed annually (up to 5 brands; $36 for up to 10 brands); unlimited publishing, LinkedIn, PDF/PPT reports, Flows and unlimited history.
Advanced: from $53/month billed annually (up to 15 brands; $85 for 25, $159 for 50); teams, roles, approvals, full X analytics, Looker Studio connector and API.
Custom: custom number of brands, white label and account manager; pricing on request.
In euros, Starter starts at €16 and Advanced at €43 per month billed annually (€20 and €54 billed monthly).
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