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What is Snov.io?
Snov.io is an AI tool (by Snov.io) that combines lead generation, email verification, mailbox warm-up and automated cold email and LinkedIn outreach for sales teams, agencies and founders doing B2B prospecting. It also includes a simple sales CRM to track every deal. According to its website, 300,000 companies in more than 180 countries use it.
How does Snov.io find leads with AI?
- AI search across its database based on your ideal customer profile.
- Company and people search by job title, industry or location.
- Email Finder extension to pull addresses from any website.
- LinkedIn Prospect Finder to save profiles straight from LinkedIn.
- Seven-tier email verification before sending.
- Enrichment with phone numbers and LinkedIn data such as work history and education.
What does the outreach side include?
Multichannel campaigns mix emails and LinkedIn steps in one sequence, with unlimited senders and follow-ups, mailbox rotation, A/B tests, dynamic personalization with spintax and Calendly booking detection. Every reply lands in a shared inbox called Unibox, and sentiment analysis sorts the responses.
How does it protect deliverability?
Email warm-up gets mailboxes ready before high-volume sending, backed by placement checks, a spam word checker, a DNS record checker, blacklist monitoring and sender reputation checks. A safeguard pauses the campaign when the bounce rate climbs too high.
Which tools does it connect with?
It offers an API and webhooks, two-way HubSpot and Pipedrive sync, Zapier, Make and Calendly connections, and MCP access so assistants such as Claude or ChatGPT can work inside your account. You can also use its credits inside Clay. Teams share lists, notes and credits with unlimited seats.
Snov.io pros and cons
- Pro: prospecting, verification, warm-up and sending in one place
- Pro: unlimited team seats
- Pro: HubSpot, Pipedrive and MCP integrations
- Con: LinkedIn automation is charged separately per account
- Con: usage is metered in credits, recipients and tokens, so it needs planning
Snov.io features and use cases
How to use Snov.io
Snov.io FAQ
What is Snov.io?
Snov.io is an AI lead generation platform that finds verified contacts and automates cold email and LinkedIn campaigns.
Is Snov.io free?
It has a no-cost Trial tier that renews every month with limited credits. See the pricing section of this page.
Does Snov.io have an API?
Yes, paid tiers include an API and webhooks, plus MCP access so AI assistants can work inside your account.
Does Snov.io work in Spanish?
Yes, its website has a Spanish version, and you can prospect leads and run campaigns in Spanish.
Does it verify email addresses?
Yes, it runs a seven-tier email verification process and flags bounce risk before you send a campaign.
Does it automate LinkedIn?
Yes, campaigns can include LinkedIn steps alongside emails; each connected LinkedIn account is billed separately.
Does it integrate with HubSpot or Pipedrive?
Yes, both offer two-way sync, and it also connects with Zapier, Make and Calendly.
What is email warm-up?
It gradually sends and receives emails to build mailbox reputation before a campaign.
How many users can my team have?
All paid tiers include unlimited team seats, with shared credits, lists and prospect notes.
What are the best Snov.io alternatives?
On GptZone you can compare it with other cold outreach tools such as Lemlist and Woodpecker.
Snov.io pricing and plans
Reference price: 39 USD / month. Source · Verified: November 1, 2026
Prices in US dollars (USD) per month billed monthly; annual billing saves 25%. Checked on: 01/11/2026.
Trial: $0; renews monthly with 50 credits, 100 recipients, 25 enrichment tokens and 1 warm-up, without premium features.
Starter: $39/month ($29.25/month billed annually); 1,000 credits, 5,000 recipients, 75 tokens and 3 warm-ups.
Pro S: $99/month; Pro M: $189/month; Pro L: $369/month; Ultra: $738/month, each with more credits and recipients.
All paid tiers include unlimited team seats.
LinkedIn automation costs $69/month per account and extra email accounts $5/month.
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