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What is Yotpo?
Yotpo is an AI tool by Yotpo for ecommerce brands that want to build trust, drive repeat sales and show up in AI assistant answers. Over 35,000 brands, including Patagonia, GoPro and Dr. Martens, use it to run reviews, points programs and referrals.
What does Yotpo AI Visibility do?
AI Visibility tracks how ChatGPT, Gemini and other AI engines rank your products by category, region and funnel stage, and shows which competitors appear ahead of you. Its Onsite, Content and Activation agents suggest site improvements, write optimized content and engage real reviewers on Reddit, marketplaces and publisher sites. It also includes a Claude MCP to pull insights and run recurring workflows.
How does it use AI for reviews?
- Smart Prompts that suggest topics so customers write more detailed reviews.
- AI-generated summaries and topic clustering.
- AI moderation, spam detection and FTC-aligned workflows.
- Syndication to Google, Meta, TikTok Shop, the Shop app, Walmart, Macy’s or Target.
Yotpo Loyalty adds points, VIP tiers, referrals and campaigns such as Points Drop, with over 30,000 programs launched.
Yotpo pros and cons
Pros: it works with Shopify, BigCommerce, Adobe Commerce, Salesforce Commerce and WooCommerce, offers 180+ technical integrations and an API, and its team migrates data from other loyalty platforms. Cons: AI Visibility is in early access and sold after a demo, features such as AI summaries and widget translations are reserved for higher tiers, and it is built only for online stores, not for other kinds of business.
Yotpo features and use cases
How to use Yotpo
Yotpo FAQ
What is Yotpo?
It is an ecommerce marketing platform that combines AI reviews, loyalty, referrals and AI search visibility.
Is Yotpo free?
Loyalty & Referrals has a no-cost option and Reviews & UGC a limited one up to 50 monthly orders; the rest is paid. See the pricing section.
What is Yotpo AI Visibility?
It is its AI visibility product: it tracks how ChatGPT, Gemini and other engines recommend your products and uses agents to improve that position.
Which platforms does it work with?
Shopify, Shopify Plus, BigCommerce, Adobe Commerce, Salesforce Commerce Cloud and WooCommerce, among others.
Can I migrate from another tool?
Yes, you can import reviews, and Yotpo's team migrates loyalty programs while preserving point balances.
Does it work in Spanish?
Yes: Yotpo has a Spanish website, supports reviews in any language and higher tiers translate widgets and emails.
Does it have an API?
Yes, it offers flexible APIs and 180+ technical integrations, and the Enterprise tier includes custom API setup.
Does it integrate with Claude?
Yes, AI Visibility has a Claude MCP to pull insights, create content and run recurring workflows.
What are the best Yotpo alternatives?
On GptZone you can compare Okendo, Judge.me and Klaviyo for reviews, loyalty and marketing in online stores.
Yotpo pricing and plans
Reference price: 15 USD / month. Source · Verified: November 5, 2026
Information from the official Yotpo site (Checked on: 05/11/2026). Currency: USD. Monthly prices that scale with the store's order volume.
- Reviews & UGC: limited free option up to 50 orders; Starter from 15 USD per month (89 USD up to 599 orders) and Pro from 119 USD per month.
- Loyalty & Referrals: Free at 0 USD; Pro from 199 USD per month with 500 orders included and a decreasing per-order rate above that.
- Reviews + Loyalty bundle: from 199 USD per month.
- AI Visibility: custom pricing after a demo.
- Premium and Enterprise: custom quote.
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