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What is Apollo.io?
Apollo.io is a B2B sales prospecting platform that pairs a database of more than 240 million contacts and 30 million companies with tools to write, send and track outreach. Over 600,000 companies use it, from founders landing their first deal to sales teams at large enterprises.
What is Apollo.io used for?
It helps you find the right people, get their verified email or phone number and reach them from the same place. Instead of juggling a lead finder, a sending tool and a CRM, Apollo covers the whole loop: filtered search, data enrichment, email sequences, calls and deal tracking.
What does Apollo's AI do?
- Agents research accounts, build lists and draft personalized messages.
- AI lead scoring based on your ideal customer profile.
- Buying signals such as intent, job changes and website visits.
- Call recording with automatic summaries and insights.
- A Context Center where you train agents on your product and ICP.
Which tools does Apollo integrate with?
It offers Chrome, Gmail and Salesforce extensions, 200+ integrations and an MCP server so you can use Apollo data inside ChatGPT, Claude or your CRM. The parallel dialer calls several numbers at once, and waterfall enrichment queries extra sources when a field is missing.
Who is Apollo.io for?
Outbound sales teams, SDRs, RevOps leads and marketers who need a full meeting calendar without stitching together five tools. It is GDPR compliant, worth checking if you prospect in Europe.
Apollo.io pros and cons
- Pro: very large contact database inside the sending tool
- Pro: prospecting, sequences, calls and a light CRM in one workspace
- Pro: AI agents that connect to ChatGPT and Claude
- Con: data accuracy varies by country and industry
- Con: credits run out quickly if you reveal many phone numbers
Apollo.io features and use cases
How to use Apollo.io
Apollo.io FAQ
What is Apollo.io?
Apollo.io is a B2B prospecting platform that combines a 240M-contact database with sequences, calling and AI agents.
Does Apollo.io have a free plan?
Yes, the Free plan never expires and includes 900 credits per year and 2 sequences, enough to test search and outreach.
How many credits does a phone number cost on Apollo?
A verified phone number costs 8 credits, while a verified email costs 1 credit.
Do unused Apollo credits roll over?
No. Credits reset at the start of each billing cycle and unused ones expire.
Is Apollo.io GDPR compliant?
Apollo states it is GDPR compliant; you should still check the legal basis of each campaign when prospecting in the EU.
Can I use Apollo inside ChatGPT or Claude?
Yes, Apollo Anywhere and its MCP server let you query and act on Apollo data from ChatGPT, Claude, Gmail or your CRM.
Does Apollo.io work with Salesforce and HubSpot?
It has a Salesforce extension and 200+ integrations, including the most common CRMs, to sync contacts and activity.
Can I mix plans within one Apollo team?
No. Every seat on an account is on the same plan; for very different needs Apollo suggests a custom plan.
What are the best Apollo.io alternatives?
On GptZone you can compare it with Clay for enrichment, Lemlist for personalized campaigns and Instantly for high-volume sending.
Apollo.io pricing and plans
Reference price: 49 USD / month. Source · Verified: November 2, 2026
Prices in US dollars (USD) per user per month, billed annually (24% saving). Checked on: 02/11/2026.
Free: $0; 900 credits per year, 2 sequences, Chrome, Gmail and Salesforce extensions and 150 minutes of call recording.
Basic: $49; 30,000 credits per year, mailbox warmup, CSV, CRM and API enrichment and 5 automated workflows. 14-day trial.
Professional: $79; 48,000 credits per year, AI research and lead scoring, unlimited sequences with A/Z testing and 4,000 recording minutes.
Organization: $119 (3-seat minimum); 72,000 credits per year and 8,000 recording minutes.
A verified email costs 1 credit and a phone number 8. Taxes not included.
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