Brevo

Brevo is an email marketing and customer engagement platform that brings email, SMS and WhatsApp campaigns, automation, transactional messaging, a sales CRM, live chat and loyalty together, backed by AI agents called Aura. The company says more than 600,000 customers use it, from solopreneurs sending a first newsletter to large brands with millions of contacts.

What is Brevo used for?

It lets you reach contacts across channels from a single dashboard. You get a drag-and-drop email editor, industry templates, signup forms, advanced segmentation by behavior and custom events, unlimited multi-step multichannel automations, A/B testing, landing pages and web tracking. Transactional messages such as receipts and alerts go out via SMTP relay or API, and the sales module adds pipelines, sales automation and chat.

What do Brevo's AI agents do?

Aura works like an always-on support crew. The Marketing Agent writes copy and subject lines, segments audiences, optimizes send times and serves dynamic product recommendations. The sales assistant enriches contacts and creates deals, the Conversations Agent summarizes chats and matches replies to your tone, and the AI data analyst answers plain-language questions with charts. An MCP server also lets you manage campaigns and contacts from ChatGPT or Claude.

Who is Brevo for?

• Small businesses and founders starting with newsletters and signup forms.
• Online stores recovering abandoned carts and sending personalized recommendations.
• Marketing teams mixing email, SMS, WhatsApp and push notifications.
• Developers who need transactional email via API and SDKs.

Brevo pros and cons

Pluses include the breadth of channels, 150+ integrations (Shopify, WordPress, Stripe, Zapier), GDPR compliance and support in 6 languages, Spanish among them. On the minus side, WhatsApp, push and contact scoring sit in higher tiers, SMS sending needs separate credits, and new accounts must be approved before sending.