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What is Wati?
Wati is an AI conversation platform built on the official WhatsApp Business API that brings WhatsApp, calls, Instagram, Facebook, TikTok, web chat and RCS into a single inbox. It's a Meta Business Partner and, according to the company, serves 16,000+ businesses in 190+ countries with more than 12 billion messages sent.
What is Wati used for?
It's used to sell, support and market over messaging without juggling tools. From Wati you run WhatsApp broadcasts and drip campaigns, connect Click-to-Message ads from Meta, TikTok or Google to track conversions, and handle catalogs, Shopify abandoned carts and order templates. Agents work in a shared team inbox with assignment, tags, routing and reports.
How do Astra AI agents work?
Astra is Wati's AI agent builder: you create agents in plain language and they handle conversations end to end, qualify leads, transcribe voice notes and reply in multiple languages, including by voice. When a human is needed, they hand over with the full history. Wati AI adds conversation summaries, an AI editor, live translation and CX scoring, and the MCP server lets you work with Wati from Claude or ChatGPT.
Who is Wati for?
- Online stores recovering carts and selling over WhatsApp and Instagram.
- Marketing teams turning ads into qualified conversations.
- Customer service teams running several agents across channels.
- Companies syncing every conversation to Salesforce, HubSpot or Zoho CRM.
Wati pros and cons
Pros: 100+ integrations, SOC 2 Type II and ISO 27001 certifications, and GDPR and CCPA compliance. Cons: WhatsApp template messages are charged separately at Meta's rates, and features such as voice agents, multiple numbers or the Salesforce integration are reserved for the higher tiers.
Wati features and use cases
How to use Wati
Wati FAQ
What is Wati?
It's an AI messaging platform built on the official WhatsApp Business API that brings several channels into one inbox and automates sales and support.
Is Wati free?
There's no permanent free plan, but there's a 7-day trial; paid tiers are listed in the pricing section.
Do I need the WhatsApp Business API to use Wati?
Wati gives you access to the official WhatsApp Business API during setup with no setup fee, since it's a Meta Business Partner.
What is Astra in Wati?
It's Wati's AI agent builder: you define agents in plain language and they handle full conversations, handing over to a person when needed.
Does Wati work in Spanish and other languages?
Yes, the platform is localized and Astra agents can reply in multiple languages, including by voice on the higher tiers.
Which CRMs and stores does it integrate with?
It has 100+ integrations, including Salesforce, HubSpot, Zoho CRM, LeadSquared, Shopify, WooCommerce, Klaviyo, Zapier and Google Ads.
Can I send bulk WhatsApp campaigns?
Yes, it supports broadcasts and drip campaigns with approved templates; those template messages are billed separately at WhatsApp rates.
Besides WhatsApp, which channels does it support?
The inbox also covers calls, Facebook, Instagram, TikTok, web chat and RCS.
Does Wati have an API or MCP server?
Yes, there's an API with tier-based limits and an MCP server so you can use Wati from assistants like Claude or ChatGPT.
What are some Wati alternatives?
Our directory lists Respond.io and BotPenguin, which also automate support over WhatsApp and other channels.
Wati pricing and plans
Reference price: 69 EUR / month. Source · Verified: November 8, 2026
Prices in euros as shown on the site for Spain, billed monthly (Checked on: 08/11/2026). Annual billing saves up to 20% (Growth €59, Pro €119, Business €279 per month). 7-day free trial and no setup fee. WhatsApp template messages are charged separately.
- Growth: €69/month, 3 users included (no extra users), 1 Astra agent, 2,000 AI credits, 15,000 broadcasts a month and 2 integrations.
- Pro: €149/month, 5 users (€39 per extra user), 2 Astra agents, 5,000 AI credits, unlimited broadcasts and 5 integrations including HubSpot.
- Business: €349/month, 5 users (€89 per extra user), unlimited agents, voice agents, 20,000 AI credits, unlimited integrations including Salesforce and a dedicated CSM.
- Custom plans and discounts above 1 million messages a month.
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Wati alternatives
Stammer AI
Stammer AI is a white-label platform for building AI chat and voice agents that handle support, qualify leads and book appointments across multiple channels.
BotPenguin
BotPenguin is a no-code platform for building AI chatbots and voice agents that capture leads and support customers on WhatsApp, Instagram, phone and web.