
Ella by Novella
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Ella by Novella
Browser-based platform for generating and editing AI videos. Includes editing tools, auto-captions, and access to multiple models in a unified workflow.
General Information about Ella by Novella
Ella by Novella is a comprehensive generative AI video solution designed to unify the entire audiovisual production process within a single interface. Primarily offered as a Chrome extension, this tool allows content creators and marketing professionals to manage complex workflows directly from their browser, eliminating the need to install heavy software on their computer. Its core objective is to remove friction between ideation and the final edit by integrating various AI models into a single workspace.
The technology behind Ella by Novella is based on an aggregation approach for language models and media generation. The platform allows users to connect with multiple AI engines to simultaneously create visual, audio, and text assets. A standout technical feature is the Bring Your Own Key (BYOK) option, which gives users the flexibility to use their own API keys for total control over the models employed. As a cloud-based tool, it facilitates access from anywhere and optimizes performance without relying on powerful local hardware.
The platform's operation is structured into a streamlined workflow that spans from concept to export:
- AI Asset Generation: Create scripts, outlines, and multimedia resources (video, audio, and visual elements) using multiple AI models from a centralized dashboard.
- Native Video Editor: Includes an intuitive timeline built for speed. It allows you to refine structure, timing, and visuals without a steep learning curve.
- Post-Production Automation: Simplifies the automatic generation of captions, the integration of voiceovers through an AI voice narrator, and the automated application of effects, backgrounds, and music.
- Cloud Management: Offers up to 50 GB of secure storage for projects, allowing you to organize material without depending on physical hard drives.
This tool is especially useful for modern creators, editors, and teams looking to efficiently automate AI videos. Ella by Novella solves the problem of tool fragmentation, preventing users from having to toggle between different tabs and subscriptions. Thanks to its cloud video editor and its ability to generate content from scratch, it becomes a strategic ally for producing high-quality audiovisual content in minutes, optimizing both creation time and final delivery.
Features and Use Cases of Ella by Novella
How Ella by Novella Works
Frequently Asked Questions about Ella by Novella
What exactly is Ella by Novella?
It's a Chrome browser extension that combines AI generation, video editing, and exporting into a single workspace.
Do I need a powerful computer to use Ella?
Not at all, as the platform runs entirely in the cloud and doesn't require heavy downloads or high-performance hardware.
Does Ella allow me to use my own API keys?
Yes, the tool includes an option to connect your own API keys, giving you total flexibility and unlimited control.
What are the benefits of the Ella by Novella Creator plan?
This plan allows you to export videos without watermarks in 1080p and 4K, and it includes 50 GB of cloud storage and 1,000 monthly credits.
Is it hard to learn how to use the platform's native editor?
Ella's editor was designed to be intuitive and fast, allowing you to create and refine stories without a steep learning curve.
Can I generate subtitles automatically?
The tool features a specific function for automatic subtitle generation, making it easy to create content that’s ready for social media.
How does the credit system work in Ella?
Each subscription includes a set number of monthly credits, though you can also purchase discounted token packs if you need more capacity.
Are there any limitations to the free version?
The free version provides access to the editor and native Google models with daily limits, but any exported videos will include a watermark.
Ella by Novella Pricing
Starter
Free
- Generative AI extension.
- Access to the editor (with watermark).
- Native Google models (with daily limits).
- Option to use your own API keys (BYOK).
Creator
$17 per month (or $168 per year)
- 1080p and 4K exports without watermarks.
- 50 GB of cloud storage included.
- 1,000 credits per month.
- Access to discounted AI credit bundles.
Novella Studio Pro
Contact for pricing
- AI-powered media asset management.
- Cloud collaboration.
- AI editing.
- Advanced features for professionals and teams.
Ella by Novella Screenshots

