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Identify and analyze AI chatbot traffic traditional tools miss. Measure visibility, revenue, and brand mentions with full GDPR compliance.
What is Loamly?
Loamly is an advanced web analytics platform specifically designed to identify and track traffic generated by AI chatbots, such as ChatGPT, Claude, Perplexity, and Gemini. Unlike conventional tools like Google Analytics, this solution allows for precise differentiation between traditional web traffic and referrals from large language models, centralizing all data into a single dashboard to facilitate efficient analysis of today's digital ecosystem.
The primary function of Loamly is to offer complete visibility into how artificial intelligence interacts with a brand. Thanks to its AI dark traffic detection technology, companies can better understand the recommendations, mentions, and opinions these systems generate regarding their products or services. This approach enables marketing teams and data analysts to monitor competitor AI visibility and adjust their content strategies to appear in the responses of the most widely used virtual assistants.
Key capabilities include:
- AI Visibility Tracking: Monitor how and how often your brand appears in user queries across various LLMs.
- Revenue Attribution: Link traffic sources, including AI, to direct revenue generation, making it easier to calculate ROI.
- Usage Pattern Analysis: Provides an intuitive interface to interpret visitor behavior and conversion trends.
- Keyword Tracking: Identify which terms are driving traffic from both search engines and AI platforms.
- Geolocation: Provides detailed data on the geographic origin of visits.
The tool’s operation stands out for its simplicity and accessibility. Loamly allows for natural language queries regarding analytics, visits, or conversions, removing technical complexity when interpreting metrics. As an open-source platform, it guarantees transparency and allows the community to participate in its continuous improvement, quickly adapting to the industry's constant changes.
Regarding data security and ethics, the platform prioritizes user privacy and strictly complies with GDPR. It is an ideal solution for companies looking to optimize their online presence without compromising current regulations. Although it does not currently offer a mobile app or multi-site support, its ability to break down the real impact of artificial intelligence on web traffic makes it a strategic tool for any business focused on the digital future.
Loamly features and use cases
How to use Loamly
Loamly FAQ
What exactly is Loamly, and what is it used for?
Loamly is a web analytics platform specializing in identifying and tracking traffic originating from AI chatbots like ChatGPT or Gemini.
How is Loamly different from traditional tools like Google Analytics?
Unlike other tools, Loamly can specifically distinguish between conventional web traffic and AI-generated referrals.
Does Loamly comply with current European privacy regulations?
Yes, the platform strictly complies with GDPR and positions itself as a tool that prioritizes user privacy.
Can I try Loamly for free before making a payment?
Yes, a 30-day free trial is available to explore all features before signing up for a monthly subscription.
Does Loamly show which traffic sources are generating actual revenue?
Yes, the tool provides detailed insights into which traffic sources—including AI—translate into financial gains for your business.
Is Loamly an open-source platform?
Yes, it is an open-source solution that encourages community collaboration to improve and develop its features transparently.
How can I check my visitor and conversion data in Loamly?
You can ask direct questions about your analytics and conversions in a simple format to receive clear, interactive answers.
Does Loamly support managing multiple websites at once?
No, the platform does not currently support multi-site tracking, as it focuses on providing detailed analytics for a single project.
Is there an official mobile app for Loamly?
At this time, there is no mobile app, although the web interface is designed for analyzing usage patterns.
What is Loamly's refund policy after paying for a subscription?
The platform maintains a strict policy where no refunds are issued once the $29 monthly fee has been paid.
Loamly pricing and plans
Free Trial
Price: $0 for 30 days.
- Access to the platform's analytics and tracking features to evaluate performance with no upfront cost.
Monthly Plan
Price: $29 per month.
- AI-powered visibility tracking (identifying traffic from ChatGPT, Claude, Perplexity, Gemini, etc.).
- Website analytics with differentiation between conventional traffic and AI referrals.
- AI-driven dark traffic detection and keyword tracking.
- Competitor visibility tracking and geolocation data.
- Revenue data integration to identify profitable traffic sources.
- Interactive interface for querying visits, conversions, and metrics using natural language.
- Open-source platform with strict GDPR compliance.
- Restrictions: No multi-site tracking support and no refunds.
Loamly Screenshots
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