Programmable
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What is Programmable?
Programmable is an AI prospecting tool by Programmable LLC that builds B2B outreach agents for founders and small sales teams: describe who you sell to in one sentence and the agent finds companies with a reason to hear from you now, the right person at each with a verified email, and a first message.
What is Programmable used for?
Programmable replaces the usual enrichment table full of columns and formulas with an agent that takes a brief written the way you'd tell a colleague, such as "dental groups in Texas with five or more locations that are hiring front-desk staff". The AI works out the search strategy once, shows you what it will look up and, after you confirm, reruns it every week with the same searches, covering only companies it hasn't touched yet. Each row can pull up to 513 columns from 59 included sources, from business registries and maps to the company's own site, DNS records and mobile speed, with the source of every value.
How does Programmable fit into your stack?
The agent asks before it sends: campaigns land paused in your sending tool, such as Instantly, and an optional AI reviewer holds back leads that don't clearly fit, with the reasons. You can plug in your own Apollo, Hunter or People Data Labs keys plus an AI key (Claude, OpenAI, Gemini or OpenRouter). Every agent is a link you can drop into Google Sheets, Zapier, n8n or Make, and there's an API, a Chrome extension and a mode for enriching a list you already have.
Who is Programmable for?
- Founders selling B2B without a sales team.
- Agencies and web freelancers looking for businesses with slow or dated sites.
- Recruiters spotting companies that are hiring.
- Teams selling to online stores who need data on their tech stack.
Programmable pros and cons
Pros: it doesn't keep your lists or results after delivery, encrypts your keys and never repeats a company. Cons: the site and product are English-only, data is hosted in the US, and some people data needs sign-up or third-party providers.
Programmable features and use cases
How to use Programmable
Programmable FAQ
What is Programmable?
Programmable is an AI tool that builds agents to find companies, research them, verify the right contact's email and draft the first message.
Is Programmable free?
Every account starts with 500 included credits and no card; after that there are monthly plans and credit packs, detailed in the pricing section.
Does Programmable send emails on its own?
Not by default: it asks before sending, and campaigns land paused in your sending tool, such as Instantly.
Does Programmable have an API?
Yes, there is an API, and each agent is also a link you can use in Google Sheets, Zapier, n8n or Make.
Can I use my Apollo or Hunter keys with Programmable?
Yes, it accepts your own Apollo, Hunter, People Data Labs and AI provider keys, and what they return costs no credits.
Does Programmable keep my lists?
No, lists and results are held only while a run is delivered; it keeps receipts, agent settings and which companies were covered.
Does Programmable work in Spanish?
The site and interface are in English; the messages it drafts follow your brief and offer, so you can ask for them in Spanish.
What data does it collect on each company?
Up to 513 columns from 59 sources, such as industry, size, tech stack, hiring, site speed or email format, each with its source.
What are the alternatives to Programmable?
Well-known alternatives in the directory are Clay for table-based enrichment, Apollo.io for contact databases and Instantly for sending.
Programmable pricing and plans
Reference price: 19 USD / month. Source · Verified: November 12, 2026
Programmable pricing in US dollars, plus tax (Checked on: 12/11/2026). Every account starts with 500 included credits and no card; a researched row is 1 credit and some column groups add more:
- Starter: $19/month, 20,000 credits a month, 1 seat.
- Growth: $49/month, 75,000 credits a month, 3 seats.
- Scale: $149/month, 300,000 credits a month, 10 seats.
Extra seats $10/month. Non-expiring packs: 5,000 credits for $9, 25,000 for $29 and 100,000 for $79. Failed rows are refunded and your own keys cost no credits.
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