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AI sales agent that handles live calls on your website. It conducts product demos, qualifies leads, and schedules meetings in real-time.
What is River?
River is an AI sales agent designed to transform inbound lead generation for B2B websites. Unlike traditional static forms, this tool deploys Ava, a virtual sales representative who interacts via live calls to qualify prospects and conduct immediate product demos. Its primary goal is to eliminate wait times and prevent lead drop-off, allowing the sales process to begin within seconds of a user landing on the page.
River’s functionality is based on an AI model specifically trained on each company's data, including pricing, integrations, use cases, and competitor analysis. When a visitor accesses the site, the system initiates a personalized conversation based on the user's industry and role. Natural Language Processing technology allows it to answer complex questions and handle objections in real-time in any language, acting as an active sales agent that guides the user through the conversion funnel.
Key capabilities and functional benefits include:
- Personalized Demos: Tailors the product presentation and slides based on the specific needs and prospect profile identified during the conversation.
- Real-Time Lead Qualification: Conducts a discovery phase by capturing pain points, budget, and strategic fit before routing the contact to a human.
- Meeting Scheduling: Connects directly with account executives' calendars to book appointments only with profiles that meet qualification criteria.
- Automated Follow-up: Sends technical documentation, presentations, and case studies immediately after the interaction concludes.
- Logging and Synchronization: Records every conversation and syncs questions and answers with the company's CRM for detailed analysis.
For organizations, using River represents a critical operational improvement by drastically reducing abandonment rates and ensuring the sales team only dedicates time to meetings with a high probability of closing. As a managed service, the setup includes AI training and continuous interaction optimization. It is an ideal sales automation solution for companies looking to maximize web traffic performance, preventing leads from going cold while waiting for a manual response. The tool is compatible with any web platform and allows the agent to be operational on both desktop and mobile devices in less than 24 hours.
River features and use cases
How to use River
River FAQ
What is River, and how does it benefit my sales team?
River is an AI sales agent that engages your website visitors in real time to provide live demos and qualify leads instantly.
What is River’s pricing model?
You only pay for conversations that last longer than one minute. If a user drops off within the first few seconds, there is no cost to you.
How long does it take to implement this solution on my website?
River is a fully managed service. Our team handles the setup and training so your agent is up and running on your site in less than 24 hours.
How does River ensure that scheduled meetings are with qualified leads?
The agent conducts real-time discovery to understand the customer's needs and only allows a meeting to be booked if the lead meets your specific criteria.
Can River’s agent answer technical questions or handle objections?
Yes. We train the AI on your product data, pricing, and competitors so it can resolve complex inquiries and address objections during the call.
Does the tool integrate with my current CRM and calendar?
The platform logs every interaction and automatically syncs all data and scheduled appointments with your CRM and your sales team’s calendars.
What languages can Ava communicate in?
Ava is capable of holding fluid, personalized conversations in any language, adapting to the profile and industry of every visitor on your site.
What happens after a user finishes their conversation with River?
The tool automatically sends follow-up documents and case studies to the customer and logs the entire conversation for easy review.
River pricing and plans
Conversations under 1 minute
Price: 0 $
- No charge if the visitor leaves the interaction within a few seconds.
- Limit: The call must be less than 60 seconds in duration.
Pay-per-call
Price: See official website for pricing per conversation.
- Applicable to all calls exceeding one minute in duration.
- Live, personalized demos tailored to the visitor's industry and role.
- Real-time discovery phase (capturing needs and fit).
- Automated lead qualification during the conversation.
- Direct meeting booking and calendar management.
- Automated follow-ups and document delivery after the call.
- No per-seat fees or long-term contracts.
- Managed service: includes initial setup, AI agent training, and continuous optimization.
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