Scrunch

Scrunch is an advanced AI Search Optimization platform designed for companies and agencies to monitor, analyze, and improve their presence across major Large Language Models (LLMs). Its core function is to provide a clear view of how assistants like ChatGPT, Perplexity, Claude, and Gemini interpret and mention a brand, allowing marketing professionals to adjust their content to maximize visibility in AI-generated responses.

The tool works by using browser automation and official APIs to collect data on mentions, sentiment, and positioning. Through its dashboard, users can track the performance of specific prompts, analyzing how AI responses vary by geography, topic, or defined customer profile. This technology identifies which external sources are being cited by AI models, helping brands understand which websites most influence their digital reputation within the generative search ecosystem.

Key capabilities include the Agent Experience Platform (AXP), a technical solution that optimizes content delivery for AI agents visiting a website. The system allows crawl bots to receive structured, easy-to-process information without affecting the user experience for human visitors on desktop or mobile.

Key features and practical benefits:

• AI Presence Monitoring: Real-time tracking of brand mentions and share of voice against competitors on platforms like Microsoft Copilot or Google AI Overviews.
• Citation Analysis: Identification of the authoritative sources that AI models prefer to cite to validate information.
• AI Site Audits: Detection of crawl errors that prevent AI bots from correctly accessing web content.
• Persona Segmentation: The ability to generate and test prompts based on specific customer characteristics to evaluate response accuracy.
• Bot Traffic Control: Differentiation between AI crawl traffic and actual referral visits from conversational assistants.

For the Enterprise sector, Scrunch ensures data security through SOC 2 Type II compliance and offers API access to integrate visibility metrics into internal dashboards. It is a robust solution for companies looking to lead the shift toward agent-based information consumption, ensuring their message is accurately delivered through tools like Meta AI, Grok, and other direct-response engines.