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Monitor and optimize your brand visibility in AI assistants like ChatGPT or Gemini. Analyze mentions, sentiment, and citations to improve your digital positioning.
What is Upsearch?
Upsearch is a platform specializing in Generative Engine Optimization (GEO) designed to monitor, analyze, and improve brand visibility across leading AI assistants. In a landscape where users are replacing traditional searches with queries in language models, this tool allows companies to understand exactly how they are being presented to millions of people. Its primary function is to transform uncertainty regarding AI recommendations into structured, actionable data for marketing and growth teams.
The application's technology is based on capturing real, unedited responses directly from Large Language Models (LLMs). Upsearch constantly monitors platforms such as ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot, and Google AI Overviews. Through a prompt-tracking system, users can configure search frequencies (daily, weekly, or monthly) to observe the evolution of their brand presence in real time.
Key functional capabilities of Upsearch include:
- Citation and source tracking: Identifies which domains—such as Wikipedia, Reddit, or YouTube—AI engines use to gather information, enabling the detection of content gaps and optimization opportunities.
- Sentiment analysis: Evaluates the emotional tone of generated responses to ensure brand safety and a positive reputation in the results.
- Custom marketing personas: Simulates specific search behaviors by adjusting variables like location, education, values, and consumer habits to obtain hyper-localized results.
- Competitor analysis: Compares visibility metrics and mentions against direct rivals, making it easier to identify who dominates the share of voice in specific product categories.
- Strategic reporting: Generates roadmaps with prioritized tasks to improve positioning within AI assistant responses.
This software is particularly useful for marketing agencies and growth leads who need to demonstrate return on investment for digital visibility strategies. It tracks not only branded terms but also generic industry queries, helping position products as the ideal solution in discovery searches. Thanks to its visibility progression charts, Upsearch provides a clear technical view of how AI algorithms perceive and recommend a company relative to its market, allowing for efficient content optimization across desktop and mobile devices.
Upsearch features and use cases
How to use Upsearch
Upsearch FAQ
What exactly is Upsearch and how does it help my brand?
Upsearch is an AI visibility tracking platform that analyzes how tools like ChatGPT, Claude, and Gemini present your business to users so you can optimize your online presence.
Which AI models can Upsearch monitor?
The tool comprehensively tracks your brand's presence across today's leading answer engines, including ChatGPT, Claude, Google Gemini, Perplexity, and Microsoft Copilot.
How does citation tracking work in Upsearch?
This feature allows you to identify which specific domains and web sources AI models consult to generate information about your company, helping you spot new content opportunities.
Does Upsearch allow me to analyze my direct competitors' visibility?
Yes, you can compare your visibility score and response sentiment with those of your competitors to identify market gaps and improve your share of voice in generative search.
What is the purpose of custom marketing profiles?
These profiles allow you to simulate the search behavior of your actual customers by adjusting parameters such as location, profession, and personal values to obtain much more accurate tracking results.
What kind of recommendations do Upsearch strategy reports provide?
The reports provide a list of priority tasks and specific technical actions based on real data, so you know exactly what steps to take to increase your recommendation rate across AI engines.
Is there a free option to start using Upsearch?
Yes, we offer a free plan designed so you can start tracking your brand's visibility immediately without needing to enter any credit card information.
How often can my brand mentions be tracked?
Upsearch offers flexible settings that allow you to schedule tracking for your terms and queries on a daily, weekly, or monthly basis, depending on your strategy's needs.
Upsearch pricing and plans
Free Plan
Price: 0 €
- Start tracking brand visibility across AI search engines with no credit card required.
Standard Plan
Price: 49 €/month (41 €/month with 490 € annual billing).
- 3 users.
- 25 prompts.
- Unlimited brands.
- 550 prompt responses per month.
- Monitor ChatGPT, Perplexity, Claude, and more platforms.
- Flexible tracking: daily, weekly, or monthly.
- Option to purchase additional credits.
- Email technical support.
Agency Plan
Price: 99 €/month (83 €/month with 990 € annual billing).
- Unlimited users.
- Unlimited prompts.
- Unlimited brands.
- Monthly GEO (Generative Engine Optimization) strategy reports.
- 1,100 prompt responses per month.
- Google Analytics integration (coming soon).
- 5% discount on additional credit purchases.
- Priority email technical support.
Enterprise Plan
Price: Contact Sales.
- Includes all Agency plan features.
- Dedicated account manager.
- Custom integrations and API access.
- Volume-based discounts.
- Enterprise Single Sign-On (SSO).
Upsearch Screenshots
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