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What is 100 Dials?
100 Dials is an AI cold call simulator where new SDRs and sales reps practice by voice with virtual prospects before they touch real leads. Every call is scored across six skills and ends with the one thing to fix before the next dial.
What is 100 Dials used for?
It tackles a familiar problem: a new rep burns 30 to 50 real conversations while learning. With 100 Dials those first bad calls happen against AI prospects that hang up, push back and pressure like real buyers. Prospects are built from the accounts your team is working this quarter, with their problems and objections, and can learn from up to 30 of your own transcripts from Gong, Chorus, Apollo or your dialer.
How does 100 Dials work?
The rep opens a browser on a laptop or phone, picks a prospect and calls; there's nothing to install. There are four levels, from a friendly chat up to the boss fight, Karen Whitlock, a head of procurement who doesn't take cold calls. After hanging up, the coach scores opener, reason for call, discovery, objection handling, value proposition and close from 0 to 10, quoting what the rep said. It includes recordings, transcripts, a library of 15 objections and a manager view with every rep's skills.
Who is 100 Dials for?
- Sales leaders onboarding SDRs who don't want to burn leads on practice.
- Sales enablement teams that need to measure progress.
- Reps who want to drill tough objections on their own.
100 Dials pros and cons
It works with a single seat, takes minutes to try and gives concrete feedback. On the downside, it doesn't replace live calling, the platform and prospects run in English, and advanced persona customization is reserved for larger teams.
100 Dials features and use cases
How to use 100 Dials
100 Dials FAQ
What is 100 Dials?
It's an AI cold call simulator where reps practice by voice with virtual prospects and get every call scored.
Is 100 Dials free?
No, it's paid per seat, but you can try 5 calls over 14 days with no card, or make a quick call to Karen without signing up.
Does 100 Dials have an API?
There's no public API; you use it in the browser.
Does 100 Dials work in Spanish?
No, for now the platform and AI prospects work in English, so it mainly suits teams selling in that language.
What does a rep need to start?
A browser and a microphone, on a laptop or phone; no install and no dialer setup.
How is a call scored?
The coach scores opener, reason for call, discovery, objections, value proposition and close from 0 to 10, and flags one priority fix.
Can prospects resemble my customers?
Yes, they're built from the companies on your list and can learn from transcripts from Gong, Chorus, Apollo or your dialer.
Who is Karen?
The hardest prospect: a head of procurement who doesn't take cold calls and tests whether the rep stays calm.
Does it replace live calling?
No, it replaces the bad learning calls so reps reach real prospects prepared.
What are some 100 Dials alternatives?
Our directory lists Yoodli for AI conversation practice and Gong for analyzing real sales calls.
100 Dials pricing and plans
Reference price: 49 USD / month. Source · Verified: November 10, 2026
Prices in US dollars (USD) and euros (EUR) from the official site (Checked on: 10/11/2026). Founding pricing until November 30, 2026, kept for as long as you stay subscribed.
- Trial: 5 calls over 14 days, no card.
- Starter: $49 per seat per month ($39 billed yearly); €46 or €37 yearly. 40 calls a month per seat.
- Team: $79 per seat per month ($63 billed yearly); €74 or €59 yearly. 80 calls per seat plus the manager view.
- Enterprise: custom from 25 seats, with SSO, security review and custom personas.
Calls are pooled across the team. 30-day money-back guarantee on the first payment.
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