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What is Kit?
Kit (formerly ConvertKit) is an email marketing platform for creators that brings together newsletters, landing pages, automations and digital product sales. More than 550,000 creator businesses use it, including authors, coaches, podcasters, YouTubers and newsletter writers.
What is Kit used for?
It helps you grow an email list and earn a living from it. You can build unlimited forms and landing pages, tag and segment your audience, send newsletters, set up welcome or launch sequences that run on their own and sell digital products or paid newsletters from the same account.
What AI features does Kit have?
- AI subject line generator: reads your email and suggests five subject lines you can A/B test.
- Kit MCP (AI Connectors): connects ChatGPT, Claude, Gemini or Cursor to your account.
- 65+ tools to look up your list, draft emails, tag people or build sequences from the assistant.
- Sensitive changes require your confirmation.
What are Visual Automations?
A visual automation editor to design journeys: who enters, which emails they get and which tags apply based on behavior. The Pro tier adds reader engagement scoring and editing links in sent broadcasts.
How does Kit help creators monetize?
It includes product pages, automated delivery, paid newsletters and a creator recommendation network to grow your readership.
Kit pros and cons
- Pro: built squarely for creators
- Pro: easy start for small lists
- Pro: MCP link to AI assistants
- Con: built-in AI is narrow compared with writing tools
- Con: not designed for complex ecommerce
Kit features and use cases
How to use Kit
Kit FAQ
What is Kit?
Kit is an email marketing platform for creators with newsletters, automations and digital product sales.
Are Kit and ConvertKit the same?
Yes, ConvertKit was renamed Kit; it is the same platform and existing accounts keep working.
Is Kit free?
There is a free tier for up to 10,000 subscribers; paid plans start at $33 per month billed yearly.
Does Kit have AI?
Yes, it includes an AI subject line generator and Kit MCP to connect assistants such as ChatGPT or Claude.
Can I use Kit with ChatGPT or Claude?
Yes, with Kit MCP you can query your list, draft emails and build sequences from the assistant, approving each change.
Can I sell products with Kit?
Yes, it sells digital products and paid subscriptions with automated delivery.
Is there a free trial of paid plans?
Yes, 14 days with no card.
Who is Kit for?
Authors, coaches, podcasters, YouTubers and newsletter writers who earn a living from their audience.
What are the best Kit alternatives?
On GptZone you can compare it with beehiiv, Omnisend and Hostinger Email Marketing.
Kit pricing and plans
Reference price: 33 USD / month. Source · Verified: November 2, 2026
Prices in US dollars (USD) billed yearly (17% saving). Checked on: 02/11/2026.
Free tier: $0, up to 10,000 subscribers, unlimited forms and landing pages, tagging and digital product sales.
Creator: $33 per month for 1,000 subscribers ($390 a year); unlimited visual automations, surveys and 24/7 support.
Pro: $66 per month for 1,000 subscribers; $50 per month ($593) in the first year with a 25% discount.
Price rises with subscriber count. 14-day trial with no card.
The AI subject line generator is unlimited on paid plans with 5 uses on free; Kit MCP is on Creator and Pro.
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