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What is Omnisend?
Omnisend is an AI tool (by Omnisend, based in Vilnius, Lithuania) for AI email and SMS marketing in online stores, built for lean ecommerce teams selling on Shopify, WooCommerce and other platforms. It combines campaigns, automations and SMS in one dashboard, and according to its website more than 150,000 ecommerce brands use it.
What does Omnisend AI do for email and SMS marketing?
- Forms AI: describe a signup form and the AI builds it; you can fully customize it afterwards.
- AI segmentation: analyzes your audience and builds ready-to-use segments.
- Answers from your own Omnisend data to understand what is working.
- AI-written campaign copy and personalized send times.
- Dynamic content and a product recommender.
Which ecommerce automations are included?
It offers prebuilt workflows for the shopping journey, such as welcome series, abandoned cart and post-purchase follow-ups, combining email and SMS. The drag-and-drop editor lets you design emails without code, and Social Capture collects emails from your Instagram followers. SMS can be sent to customers worldwide.
Which platforms does Omnisend integrate with?
It has more than 330 prebuilt integrations, one-click connections to Shopify, WooCommerce and other ecommerce platforms, and open APIs for custom integrations. There is also an MCP server to connect your Omnisend data with AI assistants.
What is switching from another tool like?
Its migration team moves your flows, lists, templates and setup in about 5 days at no charge. Support is available 24/7, and there are webinars, templates and ecommerce marketing guides.
Omnisend pros and cons
- Pro: built specifically for online stores and Shopify
- Pro: email and SMS in one platform
- Pro: 330+ integrations and open APIs
- Con: less suited to editorial or B2B newsletters
- Con: website and learning resources are in English
Omnisend features and use cases
How to use Omnisend
Omnisend FAQ
What is Omnisend?
Omnisend is an AI email and SMS marketing platform designed for online stores and ecommerce teams.
Is Omnisend free?
It has a free plan with contact and send limits, plus paid plans based on contacts. See the pricing section of this page.
Does Omnisend work with Shopify and WooCommerce?
Yes, it connects in one click to Shopify, WooCommerce and other ecommerce platforms.
What AI features does Omnisend have?
Forms AI, AI segmentation, AI copy, personalized send times, dynamic content and a product recommender.
Does Omnisend have an API?
Yes, it offers open APIs for custom integrations and an MCP server for AI assistants.
Does Omnisend support Spanish?
Its website and resources are in English, but you can create emails and SMS in Spanish for your customers.
Can Omnisend send SMS outside the US?
Yes, you can send SMS to customers worldwide, with per-message pricing that varies by country.
Will Omnisend help me migrate?
Yes, its team moves your flows, lists, templates and setup in about 5 days.
How many brands use Omnisend?
According to its website, more than 150,000 ecommerce brands rely on Omnisend.
What are the best Omnisend alternatives?
On GptZone you can compare it with email tools such as Email Marketing | Hostinger and beehiiv.
Omnisend pricing and plans
Reference price: 16 USD / month. Source · Verified: November 1, 2026
Prices in US dollars (USD); the amount depends on contact count (example for 251–500 contacts). Checked on: 01/11/2026.
Free: $0/month; 500 emails per month, 250 contacts and 500 web push notifications.
Standard: $16/month billed monthly; sends up to 12 times your list size. Paying 3 months upfront saves 30%.
Pro: $59/month billed monthly; unlimited sends (fair use) and more AI features. Paying 3 months upfront saves 30%.
Custom: tailored pricing for high volumes.
SMS from $0.007 per message; Omnisend Agent and Agent Pro add AI tools. 24/7 support on all plans.
Omnisend Screenshots
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