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What is Manychat?
Manychat is a chat automation platform that automatically replies to comments and direct messages on Instagram, WhatsApp, Messenger, TikTok, Telegram, email and SMS. It is an official Meta and TikTok partner and is used by more than a million creators and businesses.
What is Manychat used for?
It turns social engagement into conversations and sales. The classic example is "comment X and I'll send you Y": someone comments on a post and Manychat DMs them the link, collects their email or phone number and follows up without you being glued to your phone.
What does Manychat AI add?
- AI Step: a conversation step that pursues a goal using your business context.
- Intention Recognition: triggers replies by message meaning, not exact keywords.
- Flow Builder assistant: generates an automation from your business, goals and channel.
- A text improver to keep a consistent brand voice.
How are automations built?
With a visual no-code Flow Builder, templates and guided quick automations. It includes an inbox, scheduled messages, broadcasts, lead capture and integrations.
What is an Active Contact in Manychat?
It is each person you interact with during the month, via messages or automations, however many messages are exchanged. Each tier includes a monthly limit and, if you exceed it, automations keep running.
Manychat pros and cons
- Pro: official Meta and TikTok partner
- Pro: very quick to set up
- Pro: AI that understands intent, not just keywords
- Con: usage is measured in active contacts and can grow
- Con: built mainly for social and messaging, not complex support
Manychat features and use cases
How to use Manychat
Manychat FAQ
What is Manychat?
Manychat is a chat automation platform for Instagram, WhatsApp, Messenger, TikTok, Telegram, email and SMS.
Is Manychat free?
There is a free plan with 25 active contacts a month; paid tiers start at $14 per month.
Can Manychat get my Instagram account blocked?
Manychat is an official Meta business partner, so it uses integrations approved by the platform.
What AI features does Manychat have?
AI Step, Intention Recognition, the Flow Builder assistant and a text improver, among others.
Do I need to code to use Manychat?
No, it uses a visual editor, templates and guided quick automations.
What is an Active Contact?
Each person you interact with in a month through messages or automations, however many messages you exchange.
What happens if I go over my contact limit?
Automations keep running and a small fee is charged per extra contact; you can set a cap.
Is there a trial of the paid plans?
Yes, Essential and Pro can be tried for 14 days, and there is a refund if you cancel within 30 days.
What are the best Manychat alternatives?
On GptZone you can compare it with Chatfuel, Tidio and SocialBee for social automation.
Manychat pricing and plans
Reference price: 14 USD / month. Source · Verified: November 2, 2026
Prices in US dollars (USD) excluding tax; the final price depends on billing country. Checked on: 02/11/2026.
Free: $0; 25 active contacts, 2 channels and up to 4 live triggers.
Essential: $14 per month ($168 a year); 250 active contacts and unlimited automations.
Pro: $29 per month ($348 a year); 2,500 contacts, 3 channels, broadcasts and AI-powered conversations.
Business: $69 per month; 7,500 contacts, all channels and 5 users.
Advanced: $139 per month; 25,000 contacts and 10 users.
Extra contacts are billed separately. Essential and Pro have a 14-day trial and there is a refund within the first 30 days.
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