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What is RB2B?
RB2B is website visitor identification software for B2B companies: with a pixel on your site, it reveals which companies and, in the United States, which specific people visit your pages, turning those visits into leads. The company says more than 100,000 websites use it.
What is RB2B used for?
It shows who is looking at your site even if they never fill in a form. RB2B provides company-level identification and, for US visitors, person-level identification with name, LinkedIn profile and business email. Leads land within minutes in a Slack or Teams channel, and sales can reach out over LinkedIn, email or phone with ready-made templates.
How are leads filtered and routed in RB2B?
The Hot Leads feature filters by company revenue and size, seniority, department, category and geography. You can set up several filters and send each visitor type to a different integration: a buying prospect into an email sequence and an investor to a Slack alert for the CEO. It connects with 50+ tools, including CRMs and Clay. Setup takes about five minutes and the company is SOC 2 Type II compliant.
Who is RB2B for?
- SaaS startups selling in the United States.
- Sales teams prioritizing accounts showing intent.
- B2B marketing agencies measuring quality traffic.
- Founders prospecting from their own website.
RB2B pros and cons
Pros: very fast setup, instant Slack alerts and ideal-customer filters. Cons: person-level identification only works for US traffic, coverage varies and using it requires checking applicable privacy rules, especially if your audience is in Europe.
RB2B features and use cases
How to use RB2B
RB2B FAQ
What is RB2B?
RB2B is website visitor identification software that reveals which companies and people view your site and sends those leads to Slack, Teams or your CRM.
Is RB2B free?
There's a free plan with company identification and 150 monthly resolutions; person-level features and emails are paid.
Does RB2B work outside the US?
Company identification works with international traffic, but person-level identification only covers US visitors.
Is RB2B legal to use in Europe?
It depends on your use and the applicable privacy rules; if your audience is European, review it with legal counsel before installing.
What is a resolution?
It's each identified visitor that counts against your tier's monthly quota.
Which tools does it integrate with?
Slack, Microsoft Teams, CRMs, Clay and 50+ integrations on the Pro tiers.
How long does setup take?
About five minutes: you add a pixel to your site header and connect Slack or Teams.
How much traffic does it identify?
The company cites identifying up to 70-80% of traffic across companies and people, with lower coverage at the person level.
What are the best RB2B alternatives?
Our directory lists Apollo.io, Clay and Lusha for enriching and activating B2B leads.
RB2B pricing and plans
Reference price: 79 USD / month. Source · Verified: November 9, 2026
Prices in US dollars (USD) from the official site (Checked on: 09/11/2026). 7-day Pro trial with no credit card.
Free: $0/month; company-level ID, push to Slack and 150 monthly resolutions, with no person-level ID or emails.
Starter: $79/month; LinkedIn URLs pushed to Slack and Teams and 300 monthly resolutions, with no emails or other integrations.
Pro: from $149/month; business emails, all integrations and 600 to 2,500 monthly resolutions.
Pro+: from $199/month; premium resolution and from 1,250 to more than 187,500 monthly resolutions.
RB2B Screenshots
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RB2B alternatives
Dropcontact
Dropcontact is a B2B email finder and enrichment tool that verifies addresses with in-house technology, removes duplicates and enriches your CRM under GDPR.
FindThatLead
FindThatLead is a B2B prospecting tool that finds and verifies emails and phone numbers, builds lead lists and sends cold email campaigns with its own CRM.
La Growth Machine
La Growth Machine is a multichannel prospecting tool that combines LinkedIn, email, X, voice messages and calls in automated sequences synced with your CRM.
