Attio

Attio is an AI-native CRM from UK-based Attio Ltd built for revenue teams: it connects to your inbox and calendar, creates and enriches people and company records, analyzes meetings and puts agents to work on prospecting, call prep and at-risk accounts. Startups and scaling companies use it to get a flexible CRM without a long rollout.

What is Attio used for?

It centralizes customer and prospect relationships on a data model you shape around how you sell, with custom objects, lists, attributes and relationships. Once Gmail or Outlook and your calendar are connected, it captures emails, meetings and calls automatically and enriches every record with web data. Ask Attio answers pipeline questions in plain English, from this week's forecast to stalled deals, and Call Intelligence records and summarizes meetings.

How do Attio agents and workflows work?

Workflows orchestrate processes such as scoring inbound leads and routing them to the right rep. There are custom agents for specific jobs, a web agent that researches companies online and personalized email sequences. For existing customers, agents flag usage drops, upcoming renewals or new stakeholders and draft the next move for you to approve. It integrates with Slack, Outreach, Mixmax, Segment, Mailchimp, Typeform, Zapier and Granola, and offers an API, webhooks, an MCP server, a Gmail extension and iOS and Android apps.

Who is Attio for?

• Startups hiring their first sales team and moving off spreadsheets.
• SaaS companies running sales, customer success and expansion together.
• Investment firms managing deal flow.
• Teams migrating from Salesforce, HubSpot, Pipedrive or Zoho.

Attio pros and cons

The big win is a flexible data model combined with automatic activity capture, which cuts manual data entry. On the downside, AI features and workflows draw on monthly credit allowances, seat limits vary by tier, and the interface is English-only.